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Multichannel

Offline trumps online when establishing a brand’s name

October 29, 2015

Deepsea Rolex Deepsea Rolex

 

By Forrest Cardamenis

LONDON – Despite the emphasis on digital, traditional marketing still has its place in the luxury world, according to an executive from Watchfinder & Co. at Luxury Interactive Europe on Oct. 28.

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  1. UBS, Dior announce joint ‘House of Craft’ exhibit
  2. Rolex Testimonees take center stage at French Open
  3. Four Seasons Yachts previews Marina Day experiences
  4. Immersive tasting pop-up from Don Julio coming to NYC
  5. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  6. NowManifest acquisition to improve Condé Nast Web presence
  7. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  8. Blancpain opens new US flagship
  9. Genesis launches ‘And Just Like That…’ content series
  10. Sponsored by Max Mara, 2025 Whitney Gala raises more than $6M
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