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Multichannel

Offline trumps online when establishing a brand’s name

October 29, 2015

Deepsea Rolex Deepsea Rolex

 

By Forrest Cardamenis

LONDON – Despite the emphasis on digital, traditional marketing still has its place in the luxury world, according to an executive from Watchfinder & Co. at Luxury Interactive Europe on Oct. 28.

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  1. Starboard announces first-time partnership with Princess Cruises
  2. Puig reports 7.6pc rise in sales
  3. High-end market enters ‘slow-growth phase’: report
  4. Femininity centers Miu Miu’s fall/winter 2025 campaign
  5. Harrods challenges consumers with Legos
  6. Transforming the luxury fashion experience with AI-powered chatbots
  7. Aston Martin to slow US deliveries due to new tariffs
  8. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
  9. Chinese luxury market growth to flatten in 2025: Bain
  10. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
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