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April 10, 2026
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Fragrance and personal care

One-third of Gen Z opting for ‘no-makeup makeup’ as pared-down beauty gains popularity: report

November 1, 2022

Photo of young woman with fragrance bottle This year's 48-page report reveals Gen Z’s cross-category preference for hyper-personalization and pared-down products. Image courtesy of Kyra Media

 

By Amirah Keaton

From the Cerave craze to the rise of the “clean girl” aesthetic on social media, Zoomers appear to be going back to basics across the board, for skincare, makeup and more.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. The 1916 Company sets up shop on Manhattan Beach
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  10. Gigi Hadid fronts new leather goods campaign from Miu Miu
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