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Dec. 24, 2025
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Fragrance and personal care

One-third of Gen Z opting for ‘no-makeup makeup’ as pared-down beauty gains popularity: report

November 1, 2022

Photo of young woman with fragrance bottle This year's 48-page report reveals Gen Z’s cross-category preference for hyper-personalization and pared-down products. Image courtesy of Kyra Media

 

By Amirah Keaton

From the Cerave craze to the rise of the “clean girl” aesthetic on social media, Zoomers appear to be going back to basics across the board, for skincare, makeup and more.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. WatchBox looks for growth in editorial integration
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  5. Luxury Women to Watch 2017
  6. Burberry bans exotic skins
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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