Multichannel
April 24, 2013
By Tricia Carr
DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.
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","iv":"c3376fb64454fea036c100040bf01c9a","s":"2a05300ef287ba71"}
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