Multichannel
April 24, 2013
By Tricia Carr
DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.
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\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