World’s leading luxury business publication
Oct. 17, 2017
  1. Luxury needs to look to heritage, authenticity to cut through noise
  2. What makes the Indian luxury consumer tick?
  3. Four Seasons, Rosewood turn to VR to increase bookings
  4. Technology is means, not end, of improving customer experience: Neiman Marcus
  5. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  6. Day's wrap: Nordstrom, Roger Dubuis, eBay, John Hardy, Veuve Clicquot and John Varvatos
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication
  9. Sara Rotman – Woman to Watch 2018
  10. Personalization should straddle line of creepy versus helpful
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Luxury Memo special reports

Out-of-home advertising – Luxury Memo special report

October 5, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

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  1. Luxury needs to look to heritage, authenticity to cut through noise
  2. What makes the Indian luxury consumer tick?
  3. Four Seasons, Rosewood turn to VR to increase bookings
  4. Technology is means, not end, of improving customer experience: Neiman Marcus
  5. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  6. Day's wrap: Nordstrom, Roger Dubuis, eBay, John Hardy, Veuve Clicquot and John Varvatos
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication
  9. Sara Rotman – Woman to Watch 2018
  10. Personalization should straddle line of creepy versus helpful
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