• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Out-of-home advertising – Luxury Memo special report

October 5, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

To read the entire article, please subscribe or sign in