Luxury Daily
World’s leading luxury business publication
June 20, 2018
  1. Day's wrap: Audi, Jumeirah, Holt Renfrew, TCS, Berluti and Royal Caribbean
  2. Day's wrap: Dior, Chloé, Rolls-Royce, Louis Vuitton and Tapestry
  3. 4 new Facebook Live features that are game-changing for marketers
  4. Blockchain technology to significantly reduce counterfeiting
  5. Luxury Daily Awards’ 2016 winners: Gucci, Net-A-Porter and Mr Porter, Vogue and Euromonitor
  6. Top 5 brand moments from last week
  7. App installs boom during the holidays: report
  8. Announcing Luxury FirstLook 2017: Time for Luxury 2.0
  9. Temporary injunction against Oscar de la Renta designer removed
  10. When the labels lost their status: 3 steps to reclaim luxury
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Luxury Memo special reports

Out-of-home advertising – Luxury Memo special report

October 5, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

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  1. Day's wrap: Audi, Jumeirah, Holt Renfrew, TCS, Berluti and Royal Caribbean
  2. Day's wrap: Dior, Chloé, Rolls-Royce, Louis Vuitton and Tapestry
  3. 4 new Facebook Live features that are game-changing for marketers
  4. Blockchain technology to significantly reduce counterfeiting
  5. Luxury Daily Awards’ 2016 winners: Gucci, Net-A-Porter and Mr Porter, Vogue and Euromonitor
  6. Top 5 brand moments from last week
  7. App installs boom during the holidays: report
  8. Announcing Luxury FirstLook 2017: Time for Luxury 2.0
  9. Temporary injunction against Oscar de la Renta designer removed
  10. When the labels lost their status: 3 steps to reclaim luxury
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