Luxury Daily
World’s leading luxury business publication
Sep. 22, 2018
  1. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  2. Bleu de Chanel dives deep with new campaign
  3. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. Swiss watch exports up 6pc in August
  7. ABT brings ballet to Madison Avenue boutiques
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. Luxury facing a digital-or-die dilemma: BCG
  10. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
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Luxury Memo special reports

Out-of-home advertising – Luxury Memo special report

October 5, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  2. Bleu de Chanel dives deep with new campaign
  3. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. Swiss watch exports up 6pc in August
  7. ABT brings ballet to Madison Avenue boutiques
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. Luxury facing a digital-or-die dilemma: BCG
  10. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
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