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Luxury Memo special reports

Out-of-home advertising – Luxury Memo special report

October 5, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

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  1. Schiaparelli exhibition coming to UK’s V&A
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  4. Fancy color diamond prices soar 205pc in two decades: NDC
  5. Dunhill, Royal Philharmonic Orchestra announce partnership
  6. UNESCO, Women@Dior conference celebrates fifth anniversary
  7. Genesis, CFDA begin third annual AAPI designer grant program
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  10. Louis Vuitton platforms new menswear collection with partnerships, pop-up
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