Cultural integration needed to see success in emerging nations

Published: October 17, 2014

NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.

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Editorial content and storytelling boost microsite engagement

Published: September 26, 2013

NEW YORK – A senior director and professor at New York University’s Leonard N. Stern School of Business at the Luxury Interactive 2013 conference highlighted the storytelling capacity of microsites through six key points meant to elevate engagement.

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