Luxury brands must push ecommerce harder this holiday season
Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.
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BMW speaks to affluent African-Americans via Uptown Magazine partnership
BMW is reaching out to affluent African Americans via a year-long partnership with Uptown Magazine that includes events and advertisements across print and digital channels.
Luxury brands must allocate more budget to online advertising: panelist
NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers.
Louis Vuitton ramps up social media, mobile engagement efforts
NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage fans via social media and streaming video on mobile phones.
Luxury hotels must reposition themselves for Gen Y: panelist
NEW YORK – Luxury hotels must redefine their core experiences and value propositions to attract Generation Y consumers, according to a Starwood exec.
Fred Segal Feet treads mobile and online marketing path
Fred Segal Feet is for the first time promoting its annual sale via mobile and online channels.
Luxury Daily, Sept. 16, 2010 – Ritz-Carlton rolls out loyalty program for affluent travelers
Coco Chanel Mademoiselle ad campaign begins filming in Paris
Keira Knightley, the face of Coco Chanel Mademoiselle, was in Paris’ Place de la Concorde recently filming for the fragrance’s newest ad campaign.
Chanel connects with luxury consumers via mobile
Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.
Chanel goes mobile
Luxury retailer Chanel has made a move into mobile with the launch of an iPhone application.