Burberry takes third place: Luxury Marketer of the Year
Burberry has taken third place in the 2010 Luxury Marketer of the Year awards based on the strength of its innovative digital marketing strategy and continued excellence in traditional media.
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BMW, Dior, Yves St. Laurent and Burberry – News briefs
Today in luxury marketing – BMW on track to retain premium sales crown in 2010; John Galliano on Dior, fashion and style; Yves St. Laurent’s online casting call; Burberry climbs on speculation PPR may make bid after unit sale.
What YouTube can do for luxury brands that let loose
Luxury marketers who can key-in on YouTube’s potential for delivering engaging branded videos to a mass audience have a step up in connecting with the next generation of affluent consumers.
Alexander McQueen, Haider Ackermann, Hermes and LVMH – News briefs
Today in luxury marketing – Check out the first video for Alexander McQueen’s revamed McQ collection; Haider Ackermann does not want to make anymore men’s clothes until he feels like it.
Luxury Daily, Dec. 2, 2010 – Has email become a luxury discount channel?
Lancome, Aveda most digitally competent upscale beauty brands: study
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
Luxury brands must risk failure to succeed in new media: Morpheus exec
NEW YORK – Luxury brands have made great strides on the Internet, but still need to experiment with their social and mobile media messaging to learn necessary best practices, according to an executive at Morpheus Media.
Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
How luxury brands can tap the blogosphere’s growing influence
Luxury brands need to be more proactive in cultivating a presence in blogs that have assumed a more central role in the cultural discourse, according to several media experts.
Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.