Gieves & Hawkes drives in-store, ecommerce sales with Naval Warrant anniversary
Savile Row tailor Gieves & Hawkes is celebrating 100 years of its Naval Warrants with an in-store and online sale that it is promoting to its email database.
Savile Row tailor Gieves & Hawkes is celebrating 100 years of its Naval Warrants with an in-store and online sale that it is promoting to its email database.
Although luxury brands took precautions and prepared for the worst this past weekend, Hurricane Irene did not do much to hamper sales of luxury goods.
The online checkout page is arguably the most important part of a luxury brand’s Web site, directly determining whether or not a brand will make a profit from its ecommerce efforts.
Like much else that goes on in today’s luxury market, rising interest in resale among brands and groups such as LVMH and Kering is being driven by demand among millennial and Gen Z consumers.
As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.
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Florence-based footwear label Aquazzura is the latest brand to enter the booming children’s wear market.