Today in luxury marketing – The ungraspable value of the world’s largest diamond; Tesla’s cheaper Model S is a taste of the Model 3; Ranking the resale value of designer fashion labels; Tamara Mellon to relocate headquarters to LA.
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.
Italian jewelry brand Bulgari is inviting consumers to slither into its garden installation at retailer Barneys New York’s Madison Avenue flagship.
Italian leather goods maker Tod’s is showing its love for children in need.
Italian fashion house Gucci is attracting retailer Dover Street Market’s male clientele with a capsule collection.
German automaker Porsche is showing how courage changes everything with a redesign of its Panamera model.
Beauty marketer Lancôme has reopened its stores in Hong Kong following temporary closures due to the backlash caused by canceling a promotional concert headlined by a pro-democracy singer.
France’s Louis Vuitton is ranked as the world’s most valuable luxury brand for the eleventh year running, according to the 2016 “BrandZ Top 10 Luxury Brands” report.
The consumer, not the brand, now dictates when, where and how the two parties will interact with one another, according to a report from Deloitte Global.
