Mobile Marketer’s Classic Guide to Luxury Daily
Targeting retailers, mobile marketers and service providers, Mobile Marketer’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
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Fashion house Chloe goes mobile
International fashion house Chloé has launched an iPhone-optimized Web site and an app to let fashion-savvy consumers stay connected with the luxury brand even while on the go.
Polo Ralph Lauren goes mobile
Polo Ralph Lauren Corp. has launched a mobile commerce service to let consumers buy products through their handsets.
Hugo Boss launches multimedia mobile campaign
Procter & Gamble’s Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
Donna Karan engages with fashionistas via mobile
Donna Karan International is using the mobile channel to reach female consumers directly, woman to woman, to speak about clothes, objects of desire and personal passions.
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Chanel connects with luxury consumers via mobile
Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.
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Christian Dior makes fashion statement with mobile marketing
Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.