Pat McGrath shares images on Facebook that promote beauty brands
British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
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Luxury department stores use fashion bloggers to attract consumers
Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.
Luxury hotels rejoice alongside Chinese guests with New Year festivities
Luxury hotels around the world are gearing up to celebrate Chinese New Year with themed events and decorations to ring in the Year of the Goat.
Harrods acts as central hub for branded beauty interactions
British retailer Harrods is capitalizing on consumers’ interest in runway beauty trends with a series of in-store events to kick off London Fashion Week.
Swiss exchange rate drives affluents to French Alps this year
When the Swiss National Bank lifted its three-year cap on the value of the Swiss franc against the euro, Switzerland’s luxury real estate and tourism markets saw a hit as affluents flocked instead to the French Alps this winter season.
Omnichannel strategies needed in Chinese ecommerce: report
The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
Luxury Daily, January 26, 2015 – Omnichannel strategies needed in Chinese ecommerce: report
Luxury Women to Watch 2015
Luxury Daily’s Luxury Women to Watch 2015 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2015.
Consumer passion strengthened by brand-based social engagement: report
According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.
Luxury Women to Watch 2015
Luxury Daily’s Luxury Women to Watch 2015 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2015.