Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.
Italian handbag and footwear designer Salvatore Ferragamo is aiming for younger consumers through a digital campaign called Girls About Town that includes a dedicated Tumblr and contest.
Luxury retailers using gift-with-purchase promotions may not directly influence a consumer’s purchase, but they can offer an extended shopping experience that can result in brand loyalty and give luxury brands an edge without offering direct discounts.
Luxury real estate company One Thousand Ocean had the right intentions by incorporating a QR code in its print advertisement, but missed the mark when the code was unable to be read on mobile phones.
High-end travel group Virgin Limited Edition is using social media and a dedicated microsite to market its new luxury safari camp called Mahali Mzuri, an experience that offers exclusive excursions and opportunities to see African wildlife.
Starwood Hotels & Resorts’ Luxury Collection properties are offering loyalists an exclusive experience to tour Austria in a Bentley Continental, which may be the chain’s way to retain guests.
Today in luxury marketing – Versace swings to profit; Top 10 search engine marketing dos and don’ts in 2012; What luxury fashion can teach us about branding; Consumer confidence results mixed.
Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.
Italian fashion label Gucci is extending its menswear offerings to include “Made to Measure,” an in-store tailoring service that it is offering in 11 cities worldwide.
