Swiss watchmaker Jaeger-LeCoultre will begin its fourth annual auction to benefit the UNESCO World Heritage Marine Program March 12, allowing consumers to bid on a prototype N°1 of the Deep Sea Vintage Chronograph.
Condè Nast’s Architectural Digest’s April issue is up 47 percent in advertising pages as compared to last year, and jumped 23 percent in ad pages in the first quarter of this year compared to the same time in 2011.
Today in luxury marketing – China said mulling change in luxe tax; HSBC sees luxury growth easing in 2012; Michael Kors to sell more shares; See Jean Paul Gaultier’s second Diet Coke video.
Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.
Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.
British automaker Rolls-Royce Motor Cars is upping the customization on its Ghost models by allowing consumers to choose two-tone exterior and interior features.
Entertainment brand McIntosh Laboratory will pump music through its high-end sound systems at the Ritz Carlton, Amelia Island for the attendees of the annual Concours d’Elegance vintage motor car show March 9-10.
Relais & Châteaux’s Baglioni Hotels is stepping up the traveling experience through concierge tips in its new iPad application that offer the best places to eat, go shopping and be entertained in cities where its hotels are located.
Marketers such as Ralph Lauren, Prada and Versace capture spring by drawing on current trends and extending them into artful advertisements in the April issue of Condé Nast’s Vanity Fair.
Today in luxury marketing – Expecting more growth, BMW plans dividend boost; Lion Capital acquires majority of John Varvatos; Primark accused of copying Prabal Gurung; TAG Heuer taps Cameron Diaz.
