SMS case study – Hotel Casa del Mar
See how Hotel Casa del Mar was able to drive engagement and revenue using a text-to-short code MMS video promotion.
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Ralph Lauren sponsors Conde Nast’s GQ fashion app
Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.
Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile
Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.
Editorial Calendar 2010 for Mobile Marketer and Luxury Daily Daily
Here’s the 2010 editorial calendar for Mobile Marketer and sibling publication Mobile Commerce Daily. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Hennessy beefs up mobile database via online widget, in-venue
Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.
Macy’s, Nordstrom, Buckle, Charlotte Russe, Bon-Ton put gift guides on iPhone
Major retailers such as Macy’s, Nordstrom, Bon-Ton, The Buckle Inc. and Charlotte Russe are releasing their holiday gift guides on mobile as part of a new iPhone application.
Remy Martin mobile campaign attracts 1,200 SMS opt-ins
Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
Gilt Groupe brings discount luxury shopping to consumers on the go
Gilt Groupe is letting consumers get the most coveted fashion and luxury labels at prices up to 70 percent off retail, right from the palm of their hands.
Florida Diamond District adds 1,200 consumers to mobile database
The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.
Luxury Daily RSS feeds
Really Simple Syndication (RSS) is an XML-based content distribution format that lets you access partial content from a Web site. Our Luxury Daily feeds include headlines and summaries which link back to LuxuryDaily.com where you can read the full stories. Feel free to add our Luxury Daily RSS feeds to your news reader. Click on […]