Major retailers such as Macy’s, Nordstrom, Bon-Ton, The Buckle Inc. and Charlotte Russe are releasing their holiday gift guides on mobile as part of a new iPhone application.
Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
Gilt Groupe is letting consumers get the most coveted fashion and luxury labels at prices up to 70 percent off retail, right from the palm of their hands.
The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.
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Renowned Italian fashion brand Gucci has made its debut on mobile, letting consumers view and buy limited addition products right from the palm of their hands.
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.
Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers interact and engage with the automaker’s HS Hybrid car model.
Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.
Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads
