Rolls-Royce targets aspiring luxury consumers with mobile app
Mobile Web traffic continues to grow in the summer months, a departure from traditional Web traffic trends.
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Gilt Groupe firms up smartphone user strategy
Online retailer Gilt Groupe has launched on the Android platform to bolster its smartphone user strategy.
Luxury shopping app drives foot-traffic to haute couture boutiques
New York shoppers looking for the best in fashion and design can now download a premium iPhone application launched by fashion insider Abbey Samet.
Neiman Marcus to be completely mobile by fall: senior exec
NEW YORK – Neiman Marcus will be completely mobile by fall as part of its multichannel contact strategy to drive long-term growth, according to the company’s top executive who keynoted the Luxury Interactive 2010 Conference.
Patron Spirits seeks partner to develop app strategy: keynote
NEW YORK – Patrón Spirits Co. is considering using a mobile application to extend the reach of its Patrón Social Club, but has not found the correct technology partner to actually do it, per a brand executive.
Lacoste exec shares brand’s hits and misses in mobile
NEW YORK – A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
No commercial reason to build Android or BlackBerry apps: panelist
NEW YORK – A mobile industry executive said that there is no commercial reason to build an Android or BlackBerry application, claiming iPhone is the important platform to build for during a panel discussion at the Luxury Interactive 2010 Conference.
A mobile strategy does not just mean rolling out an app: panelist
NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
High-income shoppers quickly adopting mobile behaviors: panelist
NEW YORK – Mobile Web traffic is now 3-8 percent of the PC Internet, according to NearbyNow CEO Scott Dunlap’s presentation at the Luxury Interactive 2010 Conference.
EBay reveals plans for luxury storefront app: exec
NEW YORK – An eBay exec revealed that the company is in the midst of rolling out an application for its eBay Fashion site at the Luxury Interactive 2010 Conference.