Published: March 4, 2010
Mercedes-Benz Financial has expanded its personalized and convenient account management features to all of its customers using smartphones like iPhone, BlackBerry and other mobile devices with Internet capabilities
Published: March 2, 2010
See how Jacksonville, FL-based Columbia College used SMS to generate leads from traditional media.
Published: February 25, 2010
Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.
Published: February 19, 2010
Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
Published: February 9, 2010
Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.
Published: February 4, 2010
Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.
Published: January 28, 2010
Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
Published: January 27, 2010
Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
Published: January 26, 2010
See how Teichman Fine Jewelers was able to build an SMS database of names for future marketing.
Published: January 6, 2010
BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.