French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.
In collaboration with the Sexy Shoe contest, Fairchild Fashion Media’s Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.
Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
With multiple top-tier brand businesses, lucrative new consumer groups and a rapidly-growing affluent spend rate, South Korea is poised to be the next luxury powerhouse in Asia, even overtaking Japan, according to a study by Luxe Brand Advisors.
Marc Jacobs is marketing a new fragrance line called Dot through ads on The New York Times Web site that links to the fashion label’s ecommerce site.
Skincare brand Kiehl’s is bolstering its corporate social responsibility effort while pushing a limited-edition collection via in-store and mobile promotions for Earth Day.
Luxury brands are having a hard time matching high-quality products with premium experiences, making it difficult for them to retain affluent customers, according to findings from a report by the Luxury Institute.
Toyota Corp.’s Lexus is continuing its partnership with Pandora with billboard banner ads and animation displays on the Internet radio service’s homepage.