Luxury Daily, December 22, 2017 – Nordstrom outranked by Macy’s, Target in social engagement

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December 22, 2017

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Marketing

Nordstrom outranked by Macy’s, Target in social engagement

Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.

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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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Marketing

Top 5 holiday brand efforts of 2017

With Christmas just days away, brands are making their last push for holiday relevance with a number of intricate campaigns focused on getting customers engaged on every channel and across devices.

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Marketing

Ad tracking changes from Apple, Google put publishers, brands in tight spot

Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.

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Apparel and accessories

Longchamp celebrates Year of the Dog with Chinese influencer

French apparel and accessories maker Longchamp is wielding a major Chinese force of influence on an international scale with a first-of-its-kind collaboration, celebrating the Year of the Dog in China.

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Retail

Sotheby’s saw record number of new online customers in 2017 FREE

International auction house Sotheby’s spent 2017 focusing on bringing new, innovative ways to its consumers so that they could bid on high-end items through digital means.

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Jewelry

Watch and jewelry sector’s Top 10 headlines of 2017

After years of hesitation, jewelry and watch brands embraced innovative digital selling tactics throughout 2017.

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Luxury Daily Awards

Luxury Daily Awards’ 2017 winners: Tiffany & Co., Nordstrom, Condé Nast and YouGov

Luxury Daily has announced Tiffany & Co. as Luxury Marketer of the Year, Nordstrom as Luxury Retailer of the Year, Condé Nast as Luxury Publisher of the Year and YouGov as Luxury Researcher of the Year 2017.

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Editorial calendar

Happy Christmas

Luxury Daily will not publish on Monday, Dec. 25 in observance of Christmas. We will resume publication on Tuesday, Dec. 26.

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Luxury FirstLook

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Strategy

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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Audi, Tod’s, JOOR, Yoox, ZIP codes and Swiss watch exports – Live news

Luxury Daily's live news from Dec. 21 - Audi uses imagination to envision driving’s future; Tod’s fetes Arquata del Tronto factory opening; JOOR executive hires to boost global growth efforts; Yoox, ITA team to advance Italian industry online; Atherton, CA most-expensive ZIP code in US; Swiss watch exports up 6.3pc from year-ago November.

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News briefs

Tiffany, Lanvin, vacation rentals and fur in China – News briefs

Today in luxury - Tiffany & Co. Save the Wild collection exceeds expectations; Lanvin seeks ways other than capital raise to revive business; Luxury travel’s next phase could be in vacation rental consolidation; As Michael Kors and Gucci swear off fur, China's shoppers are still eager for it.

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Real estate

Strong 2018 forecast for luxury real estate

In our global market, we see that money has a migration pattern. When you put pressure, be it economic, environmental or political in one area, another area responds.

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