Departures aims to please home-owners via brand extension

Published: October 26, 2012

American Express Publishing’s Departures magazine is embarking on a second publication that will come out once a year and focus on architecture, design, home furnishings objets d’art and entertaining.

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Chanel, Dior target affluents via FT Weekend supplement

Published: October 9, 2012

Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.

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Cartier, Oscar de la Renta double up with Town & Country ads

Published: October 2, 2012

Marketers including Cartier, Oscar de la Renta, Carolina Herrera and Harry Winston are doubling up on ad placements this month in Hearst’s Town & Country not only in the October issue, but in the fall/winter Weddings publication released at the same time.

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Ralph Lauren, Hermès hook ultra-affluents in October Departures

Published: October 1, 2012

Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.

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