Retail
September 25, 2020
Consumer reliance on Facebook and Instagram is growing its clout even in luxury shopping. Image credit: Luxury Society, Pexels
By Sarah Ramirez
NEW YORK – Luxury brands who were hesitant to dive into ecommerce were caught off guard at the start of the coronavirus pandemic, which has accelerated online shopping to unprecedented levels.
{"ct":"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","iv":"21a4bf2c76331b3c7a9bb24a0a2e92b7","s":"b1eddf0bf4138d0d"}
Share your thoughts. Click here