Retail
September 25, 2020
Consumer reliance on Facebook and Instagram is growing its clout even in luxury shopping. Image credit: Luxury Society, Pexels
By Sarah Ramirez
NEW YORK – Luxury brands who were hesitant to dive into ecommerce were caught off guard at the start of the coronavirus pandemic, which has accelerated online shopping to unprecedented levels.
{"ct":"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","iv":"1dfdf3bc80b23e8ab09e1ff8e25b1d82","s":"2d835fcadfac0d7d"}
Share your thoughts. Click here