Retail
September 25, 2020
Consumer reliance on Facebook and Instagram is growing its clout even in luxury shopping. Image credit: Luxury Society, Pexels
By Sarah Ramirez
NEW YORK – Luxury brands who were hesitant to dive into ecommerce were caught off guard at the start of the coronavirus pandemic, which has accelerated online shopping to unprecedented levels.
{"ct":"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","iv":"2f6dff3e970a3cdd9bbae6eea8b5312e","s":"9c971a25869791be"}
Share your thoughts. Click here