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Jewelry

Parmigiani Fleurier launches AR app for in-depth look at new collection

June 18, 2018

Parmigiani Fleurier has launched a new augmented reality app. Image credit: Parmigiani Fleurier

 

By Sarah Ramirez

Swiss watchmaker Parmigiani Fleurier is using mobile to give consumers a behind-the-scenes look at the creation of its new collection, in a departure from traditional luxury timepiece strategies.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
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  3. Hermès hosts scavenger hunt-style experience at NYC’s Pier 36
  4. Saks Fifth Avenue launches collaboration with Rhode Island Commerce
  5. Where are the world’s millionaires moving next?: report
  6. Moncler x Donald Glover hits stores
  7. LVMH revenues dip 2pc in Q1
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  9. Quarterly sales down at Versace, Jimmy Choo
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