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Dec. 18, 2025
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Jewelry

Parmigiani Fleurier launches AR app for in-depth look at new collection

June 18, 2018

Parmigiani Fleurier has launched a new augmented reality app. Image credit: Parmigiani Fleurier

 

By Sarah Ramirez

Swiss watchmaker Parmigiani Fleurier is using mobile to give consumers a behind-the-scenes look at the creation of its new collection, in a departure from traditional luxury timepiece strategies.

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