Jewelry
June 18, 2018
Parmigiani Fleurier has launched a new augmented reality app. Image credit: Parmigiani Fleurier
By Sarah Ramirez
Swiss watchmaker Parmigiani Fleurier is using mobile to give consumers a behind-the-scenes look at the creation of its new collection, in a departure from traditional luxury timepiece strategies.
{"ct":"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","iv":"e04a0c2aa412ebf2a48a6109f2a4e875","s":"5ea99303b60a09d4"}
Share your thoughts. Click here