Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Parmigiani Fleurier launches AR app for in-depth look at new collection

June 18, 2018

Parmigiani Fleurier has launched a new augmented reality app. Image credit: Parmigiani Fleurier

 

Swiss watchmaker Parmigiani Fleurier is using mobile to give consumers a behind-the-scenes look at the creation of its new collection, in a departure from traditional luxury timepiece strategies.

To read the entire article, please subscribe or