Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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WXJ0YwNe0maGVJrMWf1CWO5X9RIApmYzcgfe7B+9C2MzYDTdtRQq6c0IhXWxQ+nDPrUT+VNp94dQ7GglPkRDIlm0FfS2\/7vb7vtvyBiTtVMQBk+32333BTkqCl134BtBleTucNBpyxSqiMVtuzdWB8XUjmYsdg3DaSoCRccoJbYVHBQ\/WAFzcpkG7GraVzlS2aDDUjDwameypd\/Xafw54AT+yQ1zdryLmYm\/H93nDGYfPm9NalAby7V9RGqWT2PRflrdMWf0V3102U9vIB7w76pEdmVAtwU3NAmgHOQMeRO71CW63hUAFCZ6Gk+uKhi79XE978xGi1+TeJ2QM4mnF2EUfcnA8\/47RTpd84iD62008LdAazUOjxdKxScVeh+1YL6gSqNVV6UEVeoZNHlYg7i3rTrQjrnJFOzr3JyaejeDoESzgdhULjIPLOT7VH4Ed\/qif3kWxVQGXI4wJ+66IbGk0abo9\/9myetkUnEDG64mlmkAx4AAKYBCWvQHub83bcuNs5OqIASSe1AnxhNvnqGeIR14GijP7rVbvqQkIAaTONrlaJN1UnUVjLVCvRGER53Jxs6djOw+u3Q\/6JxtQncuP4F0+rpIrfNkeRvDDL5+pqmpfTz3Cc8O6Nnj3PQRcjF\/Uw0eL32EYTWSc72QFyTVjdpIPRDTOOp1gQoHYs0LP0bWp\/OJB9I6NIuiLXk9FMHx1bGIa19lmKAMsTlxExTb4GNclNi0L+8S5556xijQ2TZk+B\/miLTJEDioGJWg\/RFh3VatHHy+lF8QY8Dri5wcak0MjQk0PegqJ+o7Or3FA8u0UurUX8TLDl\/+zG1oz+HTjMw82ulsYlFCVPBqfM42Rj6IXngBzGufE\/fLQuMcTK+OkuRgySeE4L9Qy1c4mjhnQlDC00Fg5\/UCvL1G3qRI4ihcrHeTBL+UUo4sM\/BdmksjzhmGVWHDtLVDHbop\/Eygk8Ap++eEK+npvdgW\/4LM6jV0XYbU8yARJypwa9mM50QM9OqmVvmGqI2Whdm+te57\/C0o6jrsoyngWjuf7SHc2gOXw5IfQomswPOF8goJ3cN4ogVhJudDqjD2PaiD407Iu4gEoLGRelwct5891302ZhfbzyDqohatqe\/JBVUdXVBwKb6K6DNNLKc5dnUzrNqk9IlUCpJ7t2AE6EMSC7s15OWqYKgphjlg1MUiP61QKM7cJeWr8pY\/Aj58EKKEq2vLTl5Fc4tNwr6pAxM2fcP2E0LGesyOQocHuFKfm+Y13hTZLKOvrWwRxr0\/ic0CeOY9AzvHloLzjHrX4I07ePn+qZAYR9A5TQTEOtbHqX0Qd\/oDWBUdejOOjpmnNCK35TnQ1y47hesNdtssoIWyaxV4NzMOGUQvBKObUBoZmz0WgHKHERCssVuexb6GsexW3RbCaWr5MXmEy1QHCpLLyhh82I3kKfO0j4R1QK\/Rl2IDQgS9Njmxi0EIOIquV3+wCGESsKGHtPew\/Ecb7QoKy0PH0wE6P94PQ9fotFXWfozdgSfy0FfbIZNbnGpPn2F+lUVg3r8u8TO1FXrSiJ54pPbja4bRxQuwIj5jZgoDbc8L0UoHtFOVMXIkjiALgoer4VXhySr4gzgIonUzG02o4cIuBkEUR6XCmD0Ez7ddE+dsulg3LHj1HeEMBKE8tOKKbBeuEVQm\/SR9t\/6Wq9BOf7OChN0ke0assKmjkhCHMpVEBKxW1519XO8Ck2h9moVGydoO0xMaqyvTUs3ZVNkFvdk+q8gF9QkuRnp\/LVxZwptMQqv4Jpe8+CQV7dJpc1eje6TnkzUXNlKl1fiW36BNfwr61oz93vx9lXIU7Ya2V\/OLUVvBB2pQxkF5m+S4z3JW5kDSjTPI1lKPb3kMLTNHXSh5M5XMSiU4fNqZeDxTLFy4p8gQKGUm5ujFozwMgACZMxVws8i6AQaVdb3gErr6D\/rxYs97aJLzhBa\/scpBjr88YVw7XKrr2HnsusLSo4TxPj9nn2mtaSa9gLW4MlY0+SnAyKOcZ09CfJNHXCKMm33gpjORIgIgs79EIQGPlBMgFXUAurK\/hknev3ZrL+APD+44GIsa2LTQd0qb3XmMl\/431V0UkbfEx4YOtCcbhKTP6Fy13LhlnwUNP+MguA6Y0fTHeJ4ZfuyxaiNXay0ajpwDqzXk0mbLfOQp2gXsiLdNqsj+Fh2KRzaZJzZZXPmcnybnxqlX5ZzaL4Yx9Fomc0TdI5z02\/LtLw9mC7Qi3z9Dsr7zZfArSBPqjyJ3mbFucBVkd\/FvE4+Z7EHyU6cjmSlMGUvA\/dEhb1M7S6FJA29iIPINNX5vTJq526+GLkgsQQNsbjqxH26lqSUdCiSbcztH4Ifi6qUYNUOZ98Rm3+XoIinXFzByVb+0cEcp\/U+Q9rB98+gzrf8YPmfJGARDKC\/llLPdRlLJAackDLVdDguC0MKyceGgfm8mYv7SmpFRAG0zJUvM8hgHTnxMwJrHQL75HKf1n\/3SJtPm+YrQBEbIIdr2NGQZbdDt6XCgUmBGfZg75lDZz02Z9PQgfs1ggBbf9qF3\/aSwWXkGzVaTVV1PJHcHdvMMd+CyrV0hkER+dc+D4pVIVLhyXP5xrMdWLtj0aO+7UgV32qtPXANERqE\/eEU+9AjNIsYJV5UQ4bNVHQScRLfHhCDxidKOMql6LQAQihJHgaTkTZ87v\/+cIOVtXxNRlGHdW+N3KpbKka3B0KfkVdNZkt2NW85Cg2An3vKMi3l\/U0EDBy6WloRWwanm0ZksoRC5sYSR1LoqQRFbAM31pZeBuFcBJ43au0kq7uy2dsijLNhBZgwMB\/H4Xprxi341hsUT1Uf1UTC4TezE5hGninmoStbdcU4rv\/u2Mw7Rr8Iq2nYU4MkcvwuNdrLvrBZnkAYAq3NWBFnhU2vkSs5qCvvzYVhEfGN17btQ51ZtSE4e\/YyAwQa2wgYo\/DPoW2\/EOM02mxTuUAf3NFX71HlvspQRZTBpQ1zFJpyGR+lISVkz0jYDiB4mKNIuoxCKVGjgsUHfirPRJZ5MO2hOZ\/aGcujrHAHInsPokSmenn4Ehru0WDuCJdmMdf79Rc4\/6Hb7BBslEKKH0psnWRIOXY49u94WnHX99VKjm\/RhZedvRrwT\/XA9mYQhUqrz7Sckqifg\/Q6kXGxpEvWBvNNoFbIVq6pZzYveBcknbHYLuB3Zfa402gkq1vBj06VJaqdTciLmfaz8oFMX2B6WpTaqXSbny7C2CHH9TIpVGBPWdA4eIfXj\/htiCWGUOd73YFy3dLXWyVySauhgDisMHe20+e8gJ0\/PKVwCfIpGMWCLbwLFUZcUIhsKu+nr8v5M2rpWLxfd8MezVDVMptuEP8mh5so8s8xbik+9JQtSMX5QQUgRm+H316qn0GaTOTUgVfnsf4eiQ9f5DQNO2vbkJgptC10trbTAW8VNuaFG0RbqFkhPP8VGKqqi5IxnlT\/p\/IUIqd5AEh34WZFZVgFjCDQ4K6JanjRSzFYbJl15j8YgLgBbfQ072UVwwARXskn521UPJiglhp+pnsDHOCcAHDXTkybJY4bKv\/Ld0BJAmKZ5qs7omL9BjVzFzPuc5hV2mqj1VnnOlLBghPI5V6gLUVj5AKXU\/\/TzuS4Rpu\/96svwtQ2REZmys8KPM8tPZZxpVBQ+5FCJldG3ym8pSrnxR5Yrv9NuG2RSkK99PWYBkRuoBYztmSWicPby4Wc3Nr35ZtdQQ61uczo\/23dWjWlRa\/ULc0DcWmA5dhMooFv43WV5DIV1VVEgo12TwxJiqVJW3YhpmMWd9R5FtZZt+7a6aX3Yf+nMkJURtXREWLjwGWeqdzzs\/HyTG7vJCs2jG+YGcVf5JbBgE9QIS6a1Vwp+q3i0KJjFPBd0nIRmj+N67WzBcL8Yg\/xOP8h55fwS2hekKmDrFyTC4faSYNO8HnrMAe9DIBsb6byOoM\/UWTlGWgj3d\/ij49XwVrfhFzWiZRFs+bPor81jxO+mfsOvWyPr+ioKYt+eLMpX6MixUrN3Ejs7XRxfaTYQ5KipIiE3NjiOLrLUITJTAOARxXXKwrye23noQ3r0s13TORlu2PEBtZ49iGV0TBwWVDERyFgCdTCqrHm8670ueIclqpyr7206CVhi+\/FHNYMRo8KG0EhSETdrGeRAk2nf6pWlwnD7FcXReg5yCkVcF\/nRqX11j6jeBA4tOIFKNv5oSC+MP8AgDpV8lv4YeYL3KptDtiD1+7khXRITHpNDQpYEXYbeDZ+hdgSqVPG1e2Z3C7WPTzvjPfVttTNg00ShbKEkYeoEH+rZCGu2MB4KiQ+w2FuPByF2wYikcLDIAnUny2OHZepkg1x+WHMasOdFqMeZYygda9zlvOwJirIqA\/vSCoQ4IiTuFrds6e0F4QDPRNA+JbZfvNx\/YnBjVIxjg\/vONvFvzUhnpB7Ql\/p2aAC7eWG0F10R8fjx9ePI60xr11RidcGM0P0DDIu9tKh6AHes+glxXKs13F6fuISgvNN4Fe+ID4zGR0VLelv8Bz8bsfQEQ2NpIfdJndZZs0kpxH3MROBnfyCxMbl3ZOYMJd06QCgIuyGG\/Gm9A+DmnmHulzKDJ4KEf8lvO9FcrXkwopGJVMknWY9zW9kUod4sgMThnpKvCnNme6fdb9x0j4W5czXF5poAuNVYReolOrZcZkOHm0PPU18ypDCFewAUi3bk4d4KVRZKBjmOyeNTKCc+vxB02jwTaDI3nvUqkx+zoIwiWdpq8KOpG3B0p4Mo5dbcmQkesDG2IY0ug8dcD4+yhpd67QQLpmDeuq1T7fm9wy1A55Y2hcTLj+Pv8kDdbNsEZQ6TMRlwaTwkL7e1lFsBw2s3LllEBLqXqyfA2elclfflIybNq4Du7t5zz+zoqGzenPm49vO4p9RU4BQM7PGn59dcUHy65SEpU4DvwSZV5Chn8xVuoUY\/bK6o3hpmzuFPBmkca5tHGiQSW0VTSEJNQfJyB3zs3l2pJX2T5gqzo82Rd5MNYhmGpY8KB2l+UymvTKgWwZ4zGwnkWmy92XPNEiw7v6yE6yxCcbmDi1Spq3xIM=","iv":"f084451bdb0d21cf3da32b5e71ff93cc","s":"1b41d4e4bb498e7b"}
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