Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"262c7f0d6954f8bd9fa1363e1086c644","s":"f0ed184c57e3b049"}
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