Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"f854f2e5977e4415ab5910d07d56bac5","s":"05c450592f9bcb85"}
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