Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"e410f9543282511e3b415f6268d4e827","s":"36ea6fa4047f71b3"}
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