Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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