Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"7848e6bb5ac6c5b4a9c0c8da1fdfa342","s":"2dbf6235b04ac254"}
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