Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"b805f475489dc7e89b2f8e14ce1fc78f","s":"2457ff611367b6d6"}
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