Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"66a243c7e30e12be7299999752ba089b","s":"8211b5976ca0191a"}
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