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Food and beverage

Pernod Ricard launches dedicated American whiskey unit

July 5, 2022

Pernod Ricard doubles down on American whiskey. Image credit: Pernod Ricard

 

By Luxury Daily News Service

French wine and spirits group Pernod Ricard is creating a dedicated “American Whiskey Collective” business unit to manage the marketing and production of its American whiskey brands.

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