Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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