Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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