Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"23d78dd2bb61e05396a4252d69d3142f","s":"284ee86bd591313c"}
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