Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"4e69d4cafe76797d8d53ce79a96e77df","s":"144e28cc52e865d1"}
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