Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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