Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"8246061c327226d4f7ca8250007c7e7b","s":"3da82be6b18cbc01"}
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