Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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