Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"06e407f51c74e347904e0409df6960a7","s":"ec3ea439f24170eb"}
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