Retail
April 3, 2018
About half of retailers are missing out on in-store personalization opportunities. Image credit: Printemps
By Sarah Jones
Personalizing consumers’ retail experiences can lead to loyalty and increased spending, according to a new report from Boston Retail Partners.
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","iv":"f85c609e996d0b8bc953be726742a4e5","s":"8c57427da6cdcdb4"}
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