LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
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","iv":"fb855b1fc69dfb4495e770dc2e1fb51b","s":"af94260300db9d00"}