LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
{"ct":"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","iv":"e184e022a33265964cf852186effdebf","s":"d1a40318eb3318f4"}