LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
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","iv":"0eba9a1cf13cc9ca6690b53a55d7cdb3","s":"06501f956020680c"}