LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
{"ct":"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","iv":"08cee46ac3e1d8d63dc5d05107c89049","s":"f2d9d3f14388d06b"}