Marketing
January 3, 2019
The newly rich are key targets for status symbols. Image credit: Michael Kors
By Sarah Jones
Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.
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","iv":"d330b4916446744a976b25e5ce4b62e3","s":"7119ae3e35ee17e8"}
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