Marketing
January 3, 2019
The newly rich are key targets for status symbols. Image credit: Michael Kors
By Sarah Jones
Wealthy individuals represent a powerful, global economic force, but they can be a difficult audience for brands to target due to their busy lifestyles and elevated expectations.
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","iv":"dc3999fc00d6d32a2217808c08918d10","s":"b9251e1f957f463c"}
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