Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"d77ed9007a21f4cb1a0aef725ccb3028","s":"43369dd7bb021eae"}