Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
{"ct":"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","iv":"6fac5126fa6c5cc359247e053bdb6532","s":"d61be262832fffbb"}