Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"d29ba22af485881f52c8c8f121732470","s":"4f0204ae6241d518"}