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Dec. 18, 2025
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Sports

Porsche cuts ribbon on esports facility in Cologne

May 7, 2025

The new facility features a tailored lighting situation to aid the players in the sport. Image credit: Porsche The new facility is now home to the six-member Porsche Coanda Esports Racing Team. Image credit: Porsche

 

By Kiran Gill for Luxury Daily News Service

German automaker Porsche is prioritizing esports, establishing a new tech-forward racing HQ in Cologne, Germany.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing