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Dec. 16, 2025
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Sports

Porsche cuts ribbon on esports facility in Cologne

May 7, 2025

The new facility features a tailored lighting situation to aid the players in the sport. Image credit: Porsche The new facility is now home to the six-member Porsche Coanda Esports Racing Team. Image credit: Porsche

 

By Kiran Gill for Luxury Daily News Service

German automaker Porsche is prioritizing esports, establishing a new tech-forward racing HQ in Cologne, Germany.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Longines announces latest Ambassador of Elegance
  3. Raffles, Christofle premiere exclusive dining experience
  4. Rosewood London opens ski-inspired winter terrace
  5. Moncler returns to the slopes for Grenoble campaign
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  8. Capri Holdings closes Versace divestiture
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Rosewood London opens ski-inspired winter terrace

Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance
Moncler returns to the slopes for Grenoble campaign