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Dec. 26, 2025
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Sports

Porsche cuts ribbon on esports facility in Cologne

May 7, 2025

The new facility features a tailored lighting situation to aid the players in the sport. Image credit: Porsche The new facility is now home to the six-member Porsche Coanda Esports Racing Team. Image credit: Porsche

 

By Kiran Gill for Luxury Daily News Service

German automaker Porsche is prioritizing esports, establishing a new tech-forward racing HQ in Cologne, Germany.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Dior, Rizzoli to release book on Lady Art project
  4. Veuve Clicquot debuts après-ski activations
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. Pratesi continues retail push with new Boston boutique
  8. US luxury car market expected to double in next decade: BCG
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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