Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"dc937a3d7ac0536747f30e8eef9771b0","s":"c45ab10608c1081f"}
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