Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"80d972e4c0f969b6a2f8edba9733c3bc","s":"f8412b548e579221"}
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