Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"4c167cb5e67b7694a09bd18854db2db3","s":"8d6110c4a7c1ce06"}
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