Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"6f1317180d9ab9bdb844906b8a747661","s":"c11232f3283948da"}
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