Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"a2487254a04b988c2a892f71e33f6f79","s":"f0cbc55cbeef383d"}
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