Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"b699f40870c731d60ed727dbddc12c23","s":"d9e0c974a775082c"}
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