Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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JyPpPumEfbbgbwMtK\/5Dosr9jXDkbaVjS5L6WVN3PkskmDAjLA6QTMWf66bkNAgntcqo9zTUmxWJyWoVMxBPvCsSemIbilXs9\/0I6liMhs5jMJKMuK2vr8\/zl4VbgkO8u4RycsH9C82KR8TAYEXLj7u4BVnQjItW19++IiX2iGW+IawBdaekH1dCzoja9WLEVt+4O8yXIRSMmD3Ev2jKrEKa+aGHJldOr0m7LHJiwTXyjzTbTv1gnGuWqrV6lgJ64\/HQpldV9UIQQOQju\/QBY9chBNN6YVgCziTj5hY\/52nvYOwaAE+KICG5DXSvU3jgOyp58Z0rPslSfpSfEmwtCpsVvRSbMYeWPp0tmwePtMqnYKAI4pqPreKtKD63xkBTlmr7rs1OC9QVadDW6jow49TJrrNTY1qONAVqW\/PLQqV1Nm6vEtxzIxhteA5piTXqygbzzBvydawnPS7gA5wd2rjwSCu7UiMCLmev0lrxA7HQDomly5zGIzB\/nU5Ea2BONbTvLXQumzu\/bo9xPQ1vuMvvaPmSMHJfk4KrKR+F4dRnhV3hp9r4KeMpM1OnDq7lRDdB2njDyqyAeoT13DZZcS3\/sGZN10rYc+rxAQE\/QttCSkhRLNB8fxuHvZ2kUsFDYS3GSl60cXaoa+JAEPAm0hgGWaz65YGOmM0hLH6QVQLPT\/zFeofCwWGXzgrXZ1bizq6OXNBUcU8g847UYMAhJ+DDvaUUeVNusqQ8F6zlg\/OutnvxQ839jLbMTzE\/BFaPziR0A1uRAaWHZNt\/+0xMPkSdTBNFIyyAytVqZXS1YF3U6eSBOE5idRLG8kLZDuVw3B9A2vNt8okrXpDoqqT+00sPk4U+yhpXwxliTFnt7Y0Fw0Q81UoHUah4yURKQh\/AKbcGT5fvHHVTKIQ8w85CN3aT\/OePXekhfDzEP3CWSG+Ymngdvuv7Ez1hiUAtYhCU5NGLxAab+5MVDjPZnaDjPkeRUla22S1ahaf3W2y7jP57h6sg+j9o7d03K+Im\/I8zVZ1U2UFM+7KXNGeFSbzh86sQo9nOpa0XDJWr2RlJqTT\/XQSTmD6RzivRrmqprBKwiWmQ2BI\/XdAqq0Uwf\/My6aMAZnvw\/Xh60xsK2YFkKLmGi88\/P1bm76SavzboVc3Dzapryi\/xB4\/muDhbbfzqrMi7VX8C8WA0O+WjAXmg7U\/1Z8q9JD\/rRje\/6sNro\/GebUEfjz4uNrXE2+V15wAaotzXd7jJZkIjYNG\/ejxQzvJS5\/vTtATg4z8A5V0nr3JSNxjK93xkxJofvauG3eH1dUQW9BTsbdma9AGYF1ksei+AfIbWNWdcj77wc6l5PqlTciUUchP8znZ6t8rdAU+EoxzaswUe9Uz+Zy1ch96U3p94dctVtrQ1H+khhVN+pyAxd9lXLJfSfhkgHMZ8fCoYkrnl0Znp+6S5ZW0nQVElzF1GjxqoOJ1WN7VkScoidTGauZZHFAjkzvAefYpRKRreyVHMIA+2aNr5wsFgHG8TAF7TeGl6LFSv0JrpUPHg3Z6IwMQJcJnFTNfCawM6oqfGn\/CRLB+YztKH3zTV1Glul+0jshZwMs4YWegPEvFrHFoNavIP4Z6zbjcyHYclnid\/LXyI7ylXtdJwoWI9rQBFtB1dt4prbYnGMKRZD4QVVtfg58iUSIMpziA32nKfmzrZZjY\/ButUrll+uULybBzZPlZdknjKx5Rafy92zYwTsvee+r1FgmdUBNBLy8Qf47Xn3J2pIzOxiNbU2R1\/5UPVy8Qz8iAGnFOcxkH5YdjpvzUSN7krN7wRbJuhvHBRH2a\/BuSdWqyMF5HnMVNsKGCNR3VEZPrejRijzNVToOpaxTUOOGZMiiECNpXLR6uKZ3qsB\/4kI4NijfK8Z34u\/+N+5mO47XGbKtkEtyLSWk9mahF\/tWXRzaQJbU8uKGphK8IvzsMW9AAIU1biJ2ES0XemlyPV7enuXCUxKt6srikvOldqCoaiunofrzDAaMiGnsxL0xqJCZRhxH4ffVrKEPl6j50c8QDNrnu9XKLFLgSNAXfeFvlujuVfS1Ti3fG9XBeXQhShVbtO5HrYy1I8ju25\/KGtwbKL2Z+otn5nuuInvuwSVlmJAu1fNFLUqVdzSTDkfXsMLEKz0IqlCqvQ4iXzud\/aCxWpGTyUOw2RxwiXU31K\/QalAAzmSaEZDo5bWH72VI5zk64+aYobqd14jStK9JFrLdF8rvxLW3PLaU2mhRn7FsL3QAowfocnlNchIdMHgf9afE1GyKnZqiT+2WQKe5s7yN15Y3h6TH5bYoHVic7XMmxj7+3HkBE8JlxljKj4oH5AazG+8\/N8\/\/Yd61dTwdb13XXkIgP7xpn0\/Q7RjAFjWCf83KeRutopZRL0s1ZEmSN89JsGnbmf+edoeF9hbcxMbqYE4s4L2cEvDkTxH+xr1SWWyv+MQ7j9\/Emo4yxLjqeRL0Wk9cruagJil9NBCIcbASoySpHuNy6CkI\/C7WQOhqn08FyMlULt\/a3kBCuVfMHAOvouXgMk\/Cku7s7k9v0x1R95058UJCl0jZDnQJCXaUt3ntTvbKRc2iV5g5Fkxi83kD8p\/zEEkDe6mSNl3b\/Yp5N5JL\/KFDZ3ZO+xK79mXqC1R8QX7IQpo4ucvRdLTS35hQKbm8GNxikDCaQexozf4IM93nTBePSffvx0jsaT1re\/sEKKnke\/xfsBWGOt+IZOHgpDQFSkgK1PIpk2jK0QsvVoVGu9Wu2PTo7Q0twXzBfPxlossQVfpr2aaPhSDYJc8xlFK19KhFSU5Odf7wIoNYSuK6CviQ0YxmCYuPYF\/WWbWAzWNIdntD25pkzokcqjxguL6Zwh6kIzG8jJhNLw\/4aMGKi1dqGGCKA8VNJKKlvYpYKNOLKuBKWk12t1D9+PxRY3BOfL56nrxtOE947TPM31Xw99ClMcRdgGS7SEbA+xosX8\/8vXT9KnLT1xTh9swN5lZ17jiKqCmFnjmvwygFtJEXRGKnHzotvAFruFcETrIfa6MQnGiQbh1yUq\/\/cTN1CIhwbjb6CPKOWDlX2ZfXcJnNxlfIug4hlGa5zRaSiXxbTnfI9YQ\/W3kBUeYznHu+VdrEkKuDVym1Aho23diQJdWRD+KlSkO0hxZ+2DRmaDbaP4Y3glxlWCfytB8Ne5C+lJUbTLMoaync0DvVPtW3V6V0N2A7KuaZsuTmFdQiXAAzQUtGsEovUL7RdZwlCmNponR91vEoTVIBZzGfjU+hqz8nJpiCj0\/ZNa+38M0vnwCvI9aEzr6dK5RnQ3tbG3+7LOTrXQXdZSr8nv11RAmEUF\/QxJHHyHs2RHLvEko9Y2st+iEB3ItgBhEv0tw\/wgqW6YeOaBy5c6rVtrgjYWgD4sGvr1jfwEBq0sVKhu\/x5gus5pN54\/hgOayompZD1d9jDRwJUSiLdnnrjf2rGyYfBWuVNb971DdpDYqp2JWoBTcZTYpXTUENJcZS56PeeW9pRPL\/uErJa\/A9+lTK5srFBK7GiRAFhZN2ppx2xzc6EmEde8iskH7bPzOKtd2NLs2UNwjHCMe4YL9v2v4V+8VwBStMPYw5h6VJ3mwoX6nkAJrrx8Y1yookT+JHF1pt3jbtXlLQe\/+x7gXLhcZIcpjnYJdOca1nZwkuqXTWg9N1zRR51nhpfbtvzYycxeBtAQQ5JmSQQflETz\/3JAm9slKKmTbgUenjkvaIdmer2W0Qdk7fsRHLK3092Ub6fbnrJG6yDfNUKNJOt7SGy1cWdHCHPAiA\/1XXJqqfGnOyZrHu5\/KsC3P1jk9THboJIlxiozFq6+KUwfrTIjlCd68Jngi8eR\/MnNAeh90PejRPXA\/hiy2s+N7ncnOuIy7DUCXYfQ1IAuPb8pPZV337p\/iLzXPxFkiE\/ADs7YTmX8ahzLyyl16+LA9qaCYPIqBSckJDegQWw+g\/VzY8TjoPZ6sROW\/8BPLTUXiz1P6nvLjO5q1mMmc8Un0J5peotLIqvSb2BG4CocHvDPjoxSWgrM5q+y810PkFWvHsXARsxrRFXnKdGpAUi+kI\/C\/0hKdODhUQeu7OYAwklxATJ09+\/LgFJwmDzoVVgGmpS6YT0lxrhDbpXPtV4RBVyPqHZNUfM6S+2DPRS8QNq00aaP3aP9rLTr450oZxE425hFJSoSwkVG2sAf6DTNv86fnnTjhicMXFHHo4+3Dr\/8Qd4MNv9jIdIuZz1skpp\/ss2QVS6GMRk9A0x3gaNzuNoKHsHC\/ye6FPFNk60kJ7N2Bop0cV2\/MJ17zZfFTDfCiJZzjJwsJsu7pA8VuxVN\/lxtYU1jrc5e\/BzTA8VRh+uaTopxiWMgRSmYmytxZnTESRFUVFXNHPqOQBwEr92SwbD97\/c87lhMK6TBnU96natdxw3gMGuLu+Mru3gka73s8yIdfoup7LOsF854ECVsohqAi7AMwUY4BuUhy3q\/hNxIDpO9VH7rTZx\/kgo1wishtXtLxM4ifOgXtlYuoMeJqRE9N7BVJgha+NVxYtsLmMXEz6amqa2MN2bl4T06z35qwnSP3gNiBupBFw3rrJ+uDskJX6A1c1LyJB8PZCZkdrNHoGX13JyEYgc\/eRUCqhlUKp33VZ7Z6BpAzZx9dj4PlPuwLbdsrFsdN2Liop4jVZis7RsBuLkvWoQeAPW\/lVVpY6qHApDYl5GDsZaff4u2FHRG3iRDHnZeFWQA\/2VLPzg+JMnabHQ9q13ZtRwU2RTWbHeD7K06AYB1CGJBocmM9U5g2wXY8RJm5\/eea+QkcMWK1pXntIl8U5+qKxa709Ulf4F36yHHGcHXIrQJSoziAiB55BJiDWGLW","iv":"6244b7be2fc1a1ef500fc874208500a0","s":"5130fd3c1523d52b"}
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