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Dec. 18, 2025
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Watches and jewelry

‘Portraits of True Brilliance’ campaign leads De Beers rebrand

February 24, 2025

Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London

 

By Amirah Keaton

Diamond company De Beers Group is refining the image of its flagship label.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
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