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Software and technology

Prada Group partners with Adobe to up online, bricks-and-mortar CX

March 23, 2023

Adobe's Creative Cloud and Experience Cloud programs will help all brands in the Prada Group portfolio to create realistic retail simulations, product prototypes and real-time personalization across platforms. Image credit: Adobe Adobe's Creative Cloud and Experience Cloud programs will help all brands in the Prada Group portfolio to create realistic retail simulations, product prototypes and real-time personalization across platforms. Image credit: Adobe

 

Prada Group, namesake parent company of the Italian fashion label, announced it has furthered its relationship with Adobe to enhance its customer experience in both the online and bricks-and-mortar spaces.

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