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Fragrance and personal care

Prada merges reality, abstraction for olfactory journey

December 13, 2016

Prada's virtual reality experience PRADAxPRADA Prada's virtual reality experience PRADAxPRADA

 

By Jen King

Italian fashion house Prada is further traversing the fluid identities of La Femme et L’Homme fragrances in a virtual reality application.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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