Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"eb021164a5057f315d09f319d7e68888","s":"59418b247717e5dc"}
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