Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"21615d7a3f1175808c6a2bcad2b2739c","s":"99428df74864a109"}
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