Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"593ac5019d821e8fd830faf59fdae7f0","s":"d2e894be08758e39"}
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