Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"1d1309a35ba064ff1a54dff5acf5e0ea","s":"f8b1ce0bff023023"}
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