Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
{"ct":"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","iv":"575374b91a40cf4b5315dff89bff8299","s":"2d6818eac89135bb"}
Share your thoughts. Click here