Marketing
December 6, 2017
Daniel Wellington sponsored post from Kendall Jenner, one of the most sought after celebrity influencers. Image credit: Kendall Jenner
By Brielle Jaekel
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.
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","iv":"d45f5042eefedc4a4c1a0c6fd9e892e6","s":"b02544c5371b9900"}
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