Media/publishing
July 5, 2018
A case study from MNI used print ads to drive engagement. Image credit: Travel + Leisure
By Danny Parisi
In the age of digital advertising, print placements may seem like a thing of the past, but for luxury they can still play a large role.
{"ct":"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","iv":"f9292a8ca4e378a6c1d76ee17fbac80c","s":"6706645bb2535901"}
Share your thoughts. Click here