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Print

Print provides effortless environment for luxury marketers, says WSJ. Magazine

September 18, 2015

WSJ. magazine's September 2015 men's cover WSJ. Magazine's September 2015 men's cover

 

By Jen King

NEW YORK – Although the medium is undergoing a period of change, print is still an invaluable vehicle for luxury marketers to reach target consumers, according to the publisher of WSJ. Magazine at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Sephora, Nordstrom lead in personalization rankings
  2. Beauty brands should prioritize productivity over distribution for retail launches
  3. Bleu de Chanel dives deep with new campaign
  4. Bugatti shrinks iconic racecar in playful anniversary push
  5. Optimizing human flow: Making the most of data and experiential marketing
  6. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
  7. Are you joining us in New York for LuxeCX?
  8. Advertising to black consumers on the decline as their spending power grows
  9. Gucci puts lens on self-expression in eyewear ads
  10. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
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