Luxury Daily
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Dec. 18, 2018
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Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Bleu de Chanel dives deep with new campaign
  2. Luxury shoes, jewelry most popular targets of holiday fraud: Forter
  3. Condé Nast International is 2018 Luxury Publisher of the Year
  4. Louis Vuitton retains position as most valuable French brand
  5. Saks to close downtown New York store as digital shopping behavior entrenches
  6. 2 metrics that matter most to retailers’ holiday success
  7. BCG is 2018 Luxury Researcher of the Year
  8. Day's wrap: fragrances, Cunard, Longines, Gucci, Christie's and Saks
  9. Miu Miu plays with different personalities in artful effort
  10. Join us: Luxury FirstLook 2019 New York Jan. 16
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