Luxury Daily
World’s leading luxury business publication
Feb. 19, 2019
  1. Karl Lagerfeld ends an era with his passing at 85
  2. Italian brands contributing to revenues of French luxury groups: Mediobanca
  3. Day's wrap: Karl Lagerfeld, Audi, 1stdibs, Mandarin Oriental, Ferretti, Bulgari and Mercedes
  4. Traditional watch brands dominated by Apple, Samsung in smartwatches
  5. Karl Lagerfeld subject of career-spanning photography shows in Cuba, Italy
  6. Christian Louboutin runs with streetwear concept
  7. J.P. Morgan testing its own cryptocurrency for corporate clients
  8. Neiman Marcus embraces travel culture in experiential campaign
  9. YSL, Amazon, Trump and Hermès - News briefs
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Karl Lagerfeld ends an era with his passing at 85
  2. Italian brands contributing to revenues of French luxury groups: Mediobanca
  3. Day's wrap: Karl Lagerfeld, Audi, 1stdibs, Mandarin Oriental, Ferretti, Bulgari and Mercedes
  4. Traditional watch brands dominated by Apple, Samsung in smartwatches
  5. Karl Lagerfeld subject of career-spanning photography shows in Cuba, Italy
  6. Christian Louboutin runs with streetwear concept
  7. J.P. Morgan testing its own cryptocurrency for corporate clients
  8. Neiman Marcus embraces travel culture in experiential campaign
  9. YSL, Amazon, Trump and Hermès - News briefs
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
VIDEOS
More Videos

MORE IN Multichannel
Bulgari brings back an iconic brand product
Ferretti makes waves with underwater music feature
Mandarin Oriental, Abercrombie focus on culture with one-of-a-kind itineraries
Christian Louboutin runs with streetwear concept
Neiman Marcus embraces travel culture in experiential campaign
Prada looks to music for brand personification



RECENT ARTICLES
Day’s wrap: Karl Lagerfeld, Audi, 1stdibs, Mandarin Oriental, Ferretti, Bulgari and Mercedes
Bulgari brings back an iconic brand product
Ferretti makes waves with underwater music feature

1stdibs moves into new physical space
Audi climbs a mountain for electric capability
Karl Lagerfeld ends an era with his passing at 85