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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
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  3. Lifestyle beating location as key motivator for wealthy home-buyers
  4. Understanding the returns behavior of US shoppers
  5. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  6. Register now: Women in Luxury conference New York April 15
  7. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
  8. Ferrari salutes storied Grand Tourers with global-themed museum exhibition
  9. LVMH Champagne Moët & Chandon unveils new luxury bar
  10. How marketers can prepare for Google ending third-party cookies on its Chrome browser
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