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Aug. 21, 2018
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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
  2. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  3. LVMH picks Dentsu as new primary North American media agency
  4. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  5. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  6. Luxury brands pick risky celebrity ambassadors
  7. Lane Crawford offers guide to living well in multichannel campaign
  8. Mulberry spotlights magnetic muses in portrait series
  9. Bucherer expands US footprint with Baron & Leeds
  10. Group of luxury hotels from Anbang to be sold
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