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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Luxury ecommerce lacks speed, leaving shoppers behind: report
  2. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  3. Tech-augmented hospitality offers more seamless, relevant experiences
  4. Brand values should come from the inside out
  5. Kering adds Balenciaga CEO to executive committee
  6. 5 tips to help with your presentations
  7. Bulgari incorporates Italian movie motifs into latest collection
  8. Emotion should not be underestimated in building customer loyalty
  9. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  10. Kenzo, Kering, Four Seasons, Valentino and BMW - Live news
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