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Sep. 23, 2018
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  2. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  3. Bleu de Chanel dives deep with new campaign
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
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  7. Announcing: Luxury Marketing Forum New York Sept. 26
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Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  2. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  3. Bleu de Chanel dives deep with new campaign
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. Swiss watch exports up 6pc in August
  7. Announcing: Luxury Marketing Forum New York Sept. 26
  8. ABT brings ballet to Madison Avenue boutiques
  9. Sertraline 100mg Online — Purchase generic Zoloft Without Script
  10. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
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