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May 26, 2019
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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Four Seasons revamps Los Cabos' Eastern Cape
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Men spend more on luxury, but shop the same amount as women: report
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