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Aug. 18, 2019
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Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
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  3. Dior goes for gold with flashy J'adore campaign
  4. Pinterest helps automakers reach buyers with purchase intent
  5. Luxury hotels can leverage social clout to attract young affluents
  6. Chinese travelers want personalized service, embracing experiential: report
  7. China to surpass US as world’s largest retail market by 2018: A.T. Kearney
  8. Baby boomers and millennials united in desire for experiential offerings
  9. Chopard champions French filmmakers for digital film festival
  10. Tiffany updates men's jewelry in refined collections
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