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Multichannel

Product, service brands are now experience brands: Interbrand

January 16, 2013

 

By Tricia Carr

NEW YORK – Retailers should incorporate innovation into their DNA rather than making advances in the brand experience as a reaction to the marketplace, according to an Interbrand Design Forum executive at the National Retail Federation’s Retail’s Big Show 2013.

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  1. Dior dives into French Riviera with escapist fragrance
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  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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