NEW YORK – Retailers should incorporate innovation into their DNA rather than making advances in the brand experience as a reaction to the marketplace, according to an Interbrand Design Forum executive at the National Retail Federation’s Retail’s Big Show 2013.
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","iv":"5eed28a4128bdf858ec63ef38721a07f","s":"09e03432f9286b06"}