NEW YORK – Retailers should incorporate innovation into their DNA rather than making advances in the brand experience as a reaction to the marketplace, according to an Interbrand Design Forum executive at the National Retail Federation’s Retail’s Big Show 2013.
{"ct":"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","iv":"75f77653e5af656549ac60d55b118150","s":"54faccfe3a2b75c2"}