NEW YORK – Retailers should incorporate innovation into their DNA rather than making advances in the brand experience as a reaction to the marketplace, according to an Interbrand Design Forum executive at the National Retail Federation’s Retail’s Big Show 2013.
{"ct":"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","iv":"8c7a50d89f98a3ee1392641923417061","s":"ac36b68172dbf3d5"}