Research
December 13, 2010
By Peter Finocchiaro
The two most important values that affluent consumers look for when deciding to buy from a luxury brand are quality and ethical behavior, according to a study by Unity Marketing.
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","iv":"6037306a0814c59929b63ac0f14fd2c4","s":"f2e8fb9a907354c6"}
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