Marketing
December 12, 2017
Social advertising for the holidays is about connecting with consumers on a deeper level. Image credit: Miu Miu
By Danny Parisi
With the holiday season in full swing, brands are using social media as a way to connect with consumers and push their holiday campaigns.
{"ct":"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","iv":"0a4daadf5fa4049aecc17b81cd24a62b","s":"eb37978ce744c6e5"}
Share your thoughts. Click here