Research
September 11, 2015
Chanel YouTube channel
By Forrest Cardamenis
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
{"ct":"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","iv":"ec95333182f91c212fe298e39069d704","s":"35bf955a90a47815"}
Share your thoughts. Click here