Research
September 11, 2015
Chanel YouTube channel
By Forrest Cardamenis
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
{"ct":"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","iv":"6836a0f3e192bcb81dae0fe4cae0dc83","s":"0d311567f48e8295"}
Share your thoughts. Click here