Research
September 11, 2015
Chanel YouTube channel
By Forrest Cardamenis
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
{"ct":"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","iv":"cdbd52bb304cc8f989b51677298cea5e","s":"5bd61680c9c842f6"}
Share your thoughts. Click here