Travel and hospitality
September 12, 2024
The campaign launched this week across print, social media and out-of-home placements. Image credit: Raffles Hotels & Resorts/Dylan Don
By Zach James
Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign.
{"ct":"StE3YZZVkL4BlV91WezEGwjXeMCDyGLKK3FaWMef8kJinauUkQ4ayz1Zh7\/fow2f5xvubAJfnhLhKFBvQZ\/yZT+624ayUqFWzOhb6e\/L7pGpjisTW4ZhGPH9mnScb1ChqWVrJ4+lDIBUPbTGFePK1\/oobipeGxzPec\/T3tO2Cud7F04j7iiKsHN5q2\/oYCWmfCImj1FzvER4K\/75poTOIP82LQrvy1Pf53zRIr7X8vi4pZqauTFIsYhtbecY2HvnDb03XOflmg+IOEaYZGb2uy6YENnpLgCsD5X3YLfHAGO\/KSepwzu9pWj3Oo\/kyXFpX6KpfQrg1RRVVXRxvMi1CzB45Caw5lrAusDB4ThtVdVf1yImuOjALktx2hYb5+EysqGcnMuhLTr5ptrvifaC75vK6sY9FBgkGuzZlGRjt6Ps\/a7uIfmUkbggajmhMqRKNiVA6tF4Adl6Q2hmtfksiqp5DQAqkdC2wqu2Scj5vHXSrWzMeYCW11gZiCO1yOxBWVd+YY6jb58wnYa4yi9nraMPSQgl6ZgIKDTBKWm3RZq5nzRwN6R+FiSQ5ZVizARssb7JjthGm7z\/KumZeQ0Wj33z\/h6vi2jgyRzoVH26pmADrx+\/mEJhYXEoyWE6X3Y9DDmBp70Qmd+XvJtGEnrX8NNlmcPVXiBcCowMrqfPilolnARQJLgJbN1JqmSG6swgY+HintEDmdth2c9HL3HoicJPsi54adoEjlERnTlN5hu5nsEXAwfNKDBs\/b4iDByTPefMBfv2+FftfwSbENfSlEPPWLjFTfz3Ofnb2SKNJBquY3uiDW5lR4\/ZN8p0ovTAfOrLhZDsN3Xvd3PsqoHAOGSLfqDK6lbEUdSUJ0oj1J4TzjUPwgSAvBJts4vFKBVKrovfKZlXodajf3y8bkv1og8o9i2wu48kDhmnC9FfegNJL0G2mR++C43RnBrbR5KKOCjAsLTeqoMjE4lfNSNMvD6brXOa4MisSNomGetUSvKfRsJkw9q9sar\/p2zqipZxxPkF2+Nj4N5MG3SVtNXYW34etRIEi2D23sScZBThWX8oQ4LQYlbyQ9xCVdupXfmKjd1zuXpF3ZfXvyKSmVCYuvV44GOR7rzWbU7iSD\/sEHmYG31KjJeRMFeXwHYAcT5AUgsjnvRjls58sBVmRjmTp7xP8R+VTts+dRYy+pVO08E2tQ8NGkyokLuGiunlU0x2Ls6xXU0INCC\/AV\/z1a2TNv3y5Tx2DAsXIFkBwR4eahNCrc67UvM6rHTppLY\/GPSYRm1elYnetnP7mVH+yP7As3M\/lKd5xHxt3PJ78bf32aPVK9YRlhQPo43CSLSo\/VCf\/s+CENb4zJymq6iH9wRs+ekQTQYPtROLmK8ZOsSvSnZ9HwdbQfXCPhR7SSIHx\/JTuYdWnfnloY0\/JQENJZdi1QrgleXwrfI\/p0+UJ1OSfjtAJlieHNKq4X82GTIObYeh7IUauX8tOCn4KZUEQQYxuqa+Ull56CZanTOMPHudF9ESf\/FUxOrKa16w5\/qFCZeLkTLqh6f4iQZSQ5P5zj2kpZmvjMpw1\/vQIYNoYxS6kRWcbjwaLIIlMs11Au+Z5y5LHvLSMKiIGk0jMYCiIA2mxC5d8uH4Ra9gmf1opqlNztFrztTab2obQKaVWKr4D5j9fXFmnXqaVYz6Z+W0PJj42fQKSDIweX9KJZZsA6tv5uM+BSn2Mq3iExj2hBrA+nJWvN3w8350kwGcVPXeUP4B\/6sv9j0c7VlNfIXmj9qIyezkmO7hqrWVaHfB7N6R6sxy9rB97WvfIG1sGk33igc4bUpdpUW+HGi4PlI8aMHV7lJkcMIUz9\/MBONtjRrzeewZqGYOhnDqStp374D9Dg2ydzo8uRg9QCETKeST2FE7H2HrYaQK+YIECFuqxES23Lge69yXkR+6DJWI\/78Hy9kAEWqmoYsnSkce7cMxVrUxtbbt3Ynfm7T\/C5R5Wa3OMz+HoZUXbHY5lyqoRpUEXE2C0YWOgFk4hUudQBhjbkz8nZyS5ALOdx9rJYFh3m6ziVIYVlZVPmo0Dc4ojT4GuY7P3ArWTf2cyckQQHSg9YEswDS\/CF5JXYhDeU+tIQitHWLnnLVJQX7dZh3IE19EZXWeaMVzZEKLTpTuXntfH8i9LF8dgyIIsxSAcs22McBYYP8JZM6bHo+i\/kKbg1duUBZTDPySLCGXo8BoIlKpIgN8R8S1mAYuI8cBCx\/5cCdasFw4lDVIKf0KZH\/GB5JI5rYM8W0eAmhEyJHTFaDNFY3OcysO24iTR5hnR\/AKb\/CCm6Sz5RtblQVrk2p5t9MPyaxyK+e2U+x4+HWJPfNyZ6DA8wMEp2252dukzvEK12x4udowpKhHZ37WjfOM+5kKobmLS4HYXo1qZiPDYXM37AwqVSX01zKjGzakRMTXgGdl2iGxHazXFgihGspeGaZtofBOIqufo\/xF\/Ji2SjOO9f3bmZb1NMB81Pso0vYTEo2yiOcw0+2gPFMy9dzaR+hwBkj5id7QaXzi+49iJBny8xkJoS2PgaboUA7xJPVQkLVh4hYA9YVI6t3drv0x6DY01UP+UHgGrz27Opxx3jkS\/BbQD1N4i11MLzy7R4tPK+XM3HYfqcyKB\/QhHsJqb+aVNa8+LXZz8NRfAo5pnO2uqiSS4ExOQ69QuTEk8+2wS60hqEQvT9LmIrn4z5BHpIyskfbUFqacujdONX\/InIT\/vQKbl2a6d1FP4O4Zal82Cqm021jgzc6wpO\/2P0gOJ\/mLm4QfPBgAb71V89B7TcqFtB4Fx5VEJOYeaasSxBsgDMVQVB3kg0ihLRXSF1lTYjIAi6B+FGc0HlN3gvO5Tre3jDlysN8vg16EpROFUrv+3BbJuzyLgLeAB6DDkiBwS40xebwOCRiZTipmxHdMWFtE\/\/9lVUEPIMYUs37AxqWJavFGc9JiGwVkjHfsoHpVAMkvMkMMrIQFP6OiEQvcTOWZVzL++tLAhtZVCSzFdyQxSJe75uKfWdW1c+2o4fU7PQtzNkq2z5G8sFAlIFGjghQNE2hzCbcJmn+Y\/pQ0wO5x8HWV66Zs5HIAWpFJuq\/yl07wrSaOT6T4a3DA+J0zvNlBMm9ARtAhDXSI6+oToGdt9dNxZCda7pQdwmhjNedSH\/oXuWnb2Z8u6dZ9wKlhD0GsL+kmDaeSjTdWnmn\/MgNSo\/kJJBnhuDWd88k6CuSYk1pCbk3uCuFGJZfTbRw47r61bNBIuSNGeRsNXmfUXOMP+8CTTbjZBMj88r4\/Cuy20Pv65bI0c\/wUYjERbzoZgrAmUKg+ufLLL2MuV\/PSdwiR2PeQpiN436P4j9NuBFIuESHYJUoQA5\/2Inm9h6QcInz8pPUViNYVYJu1o4R9FHsPmG3TLvRb8rHABGEIMJdaGnKN8DXBpx0JSci00NLoOKfntRjNBQnQ6Xt469G79tFlsYtjAYW4jYSQ1q5gblGrDsS84x5akK+acBZxZjm7vuCWyNhUatuVAgfwqoWxm0\/2WAJCxLpeavfAUi1xaKPdbDB\/y7j3Ywt3CHe1kI8ZfT6eW5NNVPe5HnCJrhy3MTbSkJk056\/nVHDWjL6\/apNKFnNhNnNoSQksSzbNDDu\/xS74njtwUdZFJ\/rElZUczN5U\/7AH3Lw1iNt0a+pxPfA\/PvqwXp0uGGPW7cRiMe\/IOb0xpewiuUi3+E5Ejr8gnmal09nB4Xi4nea2FgSVnO7OFmCc2AnOnv1oqXSVlv0RenT9i2PyugIS9G2jUhRPs0ebV0ieWUSI1PdMDUP\/3zc1yhBEywiudUwarQJzsDbPe892MFImvBOfI402dpkh+NDGvMCMvyNBR4CnghE96F3e1dR9gauVzm6ep6\/gu7on6InLpXnmwII66QacWkbz7tFUnWxEv9d9WFS\/j01AH22nzLGupOenUo3b1M\/NX15KgET5IV0fQ7jrSf8S6HkAC+MhMfkEnK9oVcX4aoz5rWdtTPDgrF7Zh4Z2Lx1FAwr6xA6FnL9sBuTpuJflNqOD100b8s4Kd7aEyIs5uHvCXZWgMEkiv\/huP4bUIOU6nPKYxmZ8slpnmY65sQ1yWoa7mbDnaQ1Hshqj6AddXLGDvboKNO\/12lF7GUVOShVxjhNL6OXvR063VKFYC6dFllnBJ0CQ\/4aQQL6VArZXQ9eFUpO6QQPr\/+4\/STxqkUKnyYN30QuLZJ2YycoUXhlf18h6ujGsqXIVEIm\/BHyqwkzrbZ\/AdIrrV8meSn42+qK0LzbgQlulYCq80AwV8rovFC\/j2554GQ96PEGd3YEUdjlUe7\/U\/tE0mOuMgjfbQtMS0SFgwTYSS92lU9x8bH+7O+Pdff6g5j2HzK0Dk\/Kum69mysf8tkmZoX75AlYPbMy\/DFlV9YFYQFNNkePFdCG5ANOOPIyMVY1KDh9D175xSHM\/m4mas7HWlQuzsd8J+gDdoFwZz3kwSwAiGWR5CJ87r2MRssCRxt1eakd1HEwrFYybbsXGXDpROuxAAZ2EVmBl+SPM7fltOrwtAi9lz2qcuGoSxF6M1MGUvS3ylry4dSGkpkhCJTQaq5qGoAKuuTPP3u2c6ZPqdnmxX921qNrpK\/6290iL5NAUvxgCEvEnm1hDjlq9HK3thPgTORGhv8LXkCet2I5zg1MoHdn\/NXnbzIWsRFIqr52wdCcb3H4vXyEJyniuEKcPNP5PXLrB4u9fqgiPl4ZENBOSjaBNuQEwlNI+p4ThyqyxCmGCARvAsCvjy4BqvkCVloVIgaTrp+ulpK\/XP8O8+TT4yUaKb324U7ZjqqlTl1NZlJDLuvuzLwz5eoVkfB0JjIttYklKjtVsUAhuU6E9zJ3v\/R36u0joRuBMHpoLAlcM\/tyNfCdATcK0fhEZL2L4QoP6ZzLyfMK7VQH\/3eAOLIuNnSU\/HDZJA9cXld6PeMQyH\/5V6x7k\/5+a1bALOmpQOBEdsSg75xEA1mDYQxp4ljtBGLGhkB6JT98PC\/rbuoqnxxkI9kv0KzmW4KfQzQ4IqxA3pr9RuT6MpXNjRPBeWEhfGXO9JXI0pPh\/Y\/wHtO\/yCrl0eyYa0s8wXMrGI8xHRxIsbCuznssu+vsPN974axfeZtsvFsFdLTpTEmvglGnUFZ7DTxsMMapX9bb7z4ROyDk1tORO66HejhagV4V4D4Wn0EBGOM2CacoRfb2rEPLNFU6UOKj4sBCQ2\/DFt7YQwTOYH\/J740KAIviWjijJPlNjx+eRnK30z99uDMrRzyCp0U3motYmqud6TobgPPgP8jB\/mY8L54iLTA6zoxst2zI8VW0A+KHsP14eGXNvokIrRijpKjTXuGhREWze0Mu+bXS4jie3HUUZUsOHvh7knRKxLZvJrERGExTVr5gt1OjpX04nu4X0GyMZe2Kh1IC6xFx1thc8dpyS8t1RbVb6xI81pb9h2tQU1hdOcvqzXDd6kmmCEEngk4NhXIT3wImSQV3Pq25LkrPLH0ZXUVn0FhZVSCat4bsG5CSip3zxIJbWfHZ+hEo43hW4ibQ59wOuLDTR3+pUYIiNnxeQFZdG87LxoeERwBKlxNlv3\/P5sEp6ySWAz+EU+wifXooJkGUsRZlw8iatikAsYB4DwDBvmarEJJiXxICRX+ja6iXMlhVnhnoRbsqulNg3brWBOJlfbXztTnqX7TtiiSbszR5W0oKkLQZ4npyOzTyQuosLJFoaq+OTnXSriQPc3VN+0vJ08XMv160Fdb8oOrd\/6hC08oU8sNuhd3FjFd6VvuflnLDNWvXoOLdgL8PIb7OYtMcWmmaB2H9JshqzDjEpuBXclFHe\/TdduBsTtIMZoxyEf5cnojfxIB9ZGDtCusOMuZCTPtMARWbLxx8L1nyWzeJ2ME3iJkFRHSYd71QNri6BGTR\/TnM1H0T98TxCJ++i6+H3C0qJzMLcuJnSrEGlmIKR0WhaDSnejN3QDMNQ3dJdnZRBIuULHuHcA\/PzfrQgoGs90WFLBAc\/\/pDdW\/DGnzubQnPL4yKpBrlGtof0+dUgF2nm1AEy3CY4iASyzU9diLw12cvF3VFy4AGuXdsW7yiKH\/SQravhYPBwzF5jPgUE06dfb\/fv4OfnVXOHTClmfFM7s37Sn\/2KWFvd1vf+5L7q6WSU2cz24ypWfOgByC6mbWyCIPWYqNoiAO+40DcO+OjKHZiPmau\/UEw9\/8Ca76NnLbryhbQ1ZBtegFSeZ6ekwkH7SbIxxSYvtzglkHtcGi3ZQGnopEb4JTESdAZQfnZQO8\/D1Yl6dOroah6OtKL8YQXLbbl6pL3kOZPzHCDjSLX5iRM2HIOoiP3xSFIzjgi5S\/9cVNbZW\/xsF7YC+2lRdwIFsbhmKNYTuWWYtK4zOIThujWLXKKHprsiQvFeD0z\/jRtOZdErwcXlCw\/iOj6ok1ljyx6krH9dwDFmex5bETtSPz9x3GFmq8qc4sYvW5SULc1WPNOtpuRPi76WKAdDrcye+TWprGVaHd7Q7ArRfORu75WgZL491Svtss5ylMHGvyFytPBIswG3vY4NNQiwQVswH4eBlqdTMnvDhPKjvL\/fL4h77xM1IAEp2yzhiH+xYqDyPag+M5jK7xvAjI8gSGhPp398xw0nZTEvXL7rQRkOLVax3VltI0xmNaebfLl6QoiSN2rokv84bjNqXgcA0wqk54xTuYeWNV8GBBrAwVXkUjLDDmccqbM\/XJO7bY8mJ8ajknZXMhuE\/wjGA+xplXTeC8p9R\/DBtdTHV2TdKDeXBVvqZaIzBVzU0HzrZloC5u0M+Mz86PTYxMsq3flI2xtKQrPTmPTzTtWaFSVwkocESmRnfzlofsh4or5B7MkoMRBkCMYWtYcNFq5J40ze8d\/KyKmiJRoZc0YAumItGktEM3U+Ra3fmqfd2BvsRLacecCo7zyvD+0AEchGR1v\/L0zpykOu3YX\/Xt8j+iqLmXJ6xwf90iOp3EZOGT3nEFCDSsDCWTHYoMsqlARF0WM3MHZ9EchGwrhcqWJp5uxHMGvV8wLq5RLFfYE0DFGENGMvjuZll4OtA1OaIt7RabafGAMLugQ7qC34X1Wvk0HKix1o7ywDJIRbdRXYWJcMhtrJsVFAcSATKjvRAWWCtLYwBQD+Ycwim0CS5dcojTmyw0HArJeYo+ul0eqvBddfY0vxnV+2mkEy0kCJnTAPToQCmzM4oF2lyaVj5COLS4USyj2FDBRzKZ28ktltSuMUGrwWbevRFSh9WcItFc+gjkBBmSrsS6gubo5P9AxB6Zr4RVjiJowQqUP1Ll4XVai7KUROZS0kfHmnBvk+r7IP1NdNawr2NfHC8+6KaFdgTCU+1sA1ifcnfoVZ0cRKBM4uU+9xCxvVb3TX72nQF270tZTgUOd9fkHwk7x4\/VcdBJRAqz5rUUUZnquuIuk6CsO0TT1yhIY1tB0egcUODT2OxDSUT+gbElc3e88Jh6xgfOd71x6Q\/cVBxyrv+hJZNoTqQRQY65MZyYi+NMgPL0djlClGT9ZdcFN6\/GrTGPkmzeZJLoEIHyzdA+krlfmcieLzKMQKkvt9LoKzo+DDCzO0MDW2hSZ\/G+Oo1DUHzRxNKZkdicMhuNe1pw==","iv":"b66e6211bd17accf4b25479eda40d737","s":"b969c8c598ec0e19"}
Share your thoughts. Click here