Travel and hospitality
September 12, 2024
The campaign launched this week across print, social media and out-of-home placements. Image credit: Raffles Hotels & Resorts/Dylan Don
By Zach James
Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign.
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","iv":"784e38ecb8c6f2f1b445cd1c8ebf8efb","s":"ba5c96d2f39ec4bf"}
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