Travel and hospitality
September 12, 2024
The campaign launched this week across print, social media and out-of-home placements. Image credit: Raffles Hotels & Resorts/Dylan Don
By Zach James
Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign.
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oIGgkRVZqpTgIuRobdGaEBbDqQU5h6hcTqkNhf1yb5ijz6qtXMWiHRMvlM0\/zLA9KHy6+wxsG0erXNgEKI7kswieQl3+qh3wcVd9iu6adCyDVgvPDt1ohMbk7Vrdu+2ZnPcuUklvLvTYg27la82mZpBoXC4kX1YWRzr7j3ErCjNMaZIREi9iz9REU93cF\/58353F1I2WJ7opD1Aw\/3ggVLchc0\/+1zgmPoSkAZ543kbWF2tx8l+jDXNBvbx6i35oGQvUNEqEeIFFHXB4oMq4OkdehsyIKnRh4OYXmS1SfZMT8co7qV67tHZiBc6pljEDKpKfLkSkcwcUiJrsxyryuUX5rlSer+bCahwHO5LrYGd3jDJlnWyGOualTjwOjfBevxpSGeBA3I1d8ZzEUBWjGsXitz6GW3Mgk7h+941FNqrEGOxUFNp4k1E4ZjAd31aycD7dUw4F9EbpqtJlZ7Tm3Lj65u0sg4V0sIOQP88I1\/X\/No89Nhh\/2YHpCXRa2FjL0\/RwALnpnPdQPnctjcaqUYFVpUNajjG6JeLt9hiclxG8Pj29t7jQ5LmuM5NqkpuCawOkGuq2FJ45XPE1eMq5CXXfRTuFCS0QN6MxoTOzNCvnQVuRf5CDmCuo2Sl5XVvicLAVw+MBbK9E1GdoivOwVacAnHCj6YlF\/fJZssbT\/ZW3sEzuGhXdIVpx+AvILBUNwwuufxDZW4N0ermPEmeo2RV3g08n6AYowuooU3g1C64AieB9wlQTDLARyDz9GbWYEGNN2WC50OLZQr8XfOzZSQrlNU8YWxVoDU5lgBteskjunevDMQn5jeVPRRo4lgoTZciK5qJF8xZpuRsK6rb4p1xPf1TBIZeZZqTCqqCWNxjmOvp+jHIBqbvQ+dac4qDmscja3SL\/lIZazZbx3ExSfBVuJ97YX3MzHJwQBYXUy9ALO20ywk4X83MnBqzDTWvo2AAe47e0SrgC6wCnGQ3PBEf1oHGEeGQ3SKwh1x2kqUz4eCidir9U4XNNhZZUSAt9MsYreWAiQ2NBYA3K37J+hVK3XIFEU39IS3mZ9cB5+pyQqz+fycxF2cr3+QLvCQJ6+\/vl3zY6oDA8AhHqvr10gcDvI39vrwor88ikvw1orRAXrVXb9CbVTyZVXFNmPtd3KDqIhJ4dxX9hHf9D3\/1L7vGSKWN1WoefYDsZdONCIjlQ8yarTGofBDHJmUZrKPBOYCor7xwxLavxZmHWDEfm0n\/2oYF7Nn\/KZqbIp\/Ec+qXiPMnNMLZJCuYgjsTKyJheIoMNWqkL14dFJDYstv6OKClaKRphRI33HCV572s6paF\/fgNwDoPwrH6KIjOae2v2XiGTpD4VFeGBEmX6u7F0XEyypJ0cHGrEXwGPLKUMWxpFuu719FsegxeSAKi0rSNyyk+htBUaydLfVn\/c+w1kcwP5V6TiLhLg0ZtiIqMhEb3lNqdEDcJ+RqVFA+mt7xEvhNnBEKyQUcNGJdIHpeBmLqx3xD4XgGLdE6J7SRxrxGOAgS\/zsB3zf2Jg2x9ZmtFSz2tbPGaPjsoPcl\/ENQurzJJCNiU9yUI4gbPzECQw06TxBgi6t1IVg0963cRKtf\/RPCankfNs4yEz1haZ4\/U\/dAtpgiBva9gmp0oO19yQ4x\/cR5kn0cLrLwxfpFzCSthqUlX1t+OCxKqoBmKcZ0Dlk37NwT3BZcprrpGhct7YedUCHaUEUDFflSn5WdTDsllflwnPfkbTM2qyt1cNmn9VkF9UEYfQzf4jCrmvcSwvbQTOmEGP1k02gM+c7ecLrDaOTwwifDabLImRQlZoxd4NP\/88PEubweeXKyXtX7wGDsJ4d8n9VdVqagG7r+hchfYfT91t\/b2JPZ69IVyF6dt4tpIMwe1zbrGSk\/pI9s3m3nANbURDFnH5vD5w6xoiyG0k8QiFae1hJ2n7FpsQfBjoHUOKS17Hcny4o6G4KgI\/EzpQwjQkGDVYY1U8jpIhAyKtJ5ZbQOwIOH94S3eRPacxYhVpcH\/rHH1KHUXBAdKzgd4o\/MCb+uOKy9ob8qp3Gc\/BFCc25ZAzZHdJLSGneEhj+zhIZP95qM1H+VwRvzjzjFTPCtT9h5fAzoP7Qoe4396IdzFXIiZLIFjZGWhWIx6XuvVvuo4NSrdy1XjS3Hi+CVzZkd4zOeTgymyZfvFzezowYYy59PIzU1VyCPLJ8I41hY6vTvWVK6UCHx0i3UBH4BbTLg1Kws5SUgShs\/ILLUZoc6HhxRXji9Aoj\/Vs55+CKio9eTjZmujHg\/DCUj4wiqEhOmKMhAQJ5dAXYAmTO1wTobzZGOQ3TneyU7bzXWtzkhjL9l4veH2FFHnGTipafXzaVZO4O0ZeWy2cy7p3+5yB342B6d+ppTdjq0W\/I9SKv83XVnse89FJ3cDoTYMqO1eJjvhjG8CyEsTGKSWD+7qX5rBeSR76K8P+BS5GQAmRzk+OFAqNawrEm7yB6i5hLaghxrarH1rIYOV94qpa9FmnXbtFEFCoaeVr0N1A5lIo7nM2O+bYfIDJ+pdEwlZJ0Ad2wu6wJZ4H1rbUAsPiPP+VEoveNyQj5GGDY6t\/UCnrQu4bhEAtZZ11h4brlqvzXilGJVLf\/likfZKPQ8DSqNZNUeIP2xJk5ARROns+7lMC17SOSMqJEg==","iv":"f7efcc84ea8571d870d9639d53435ae4","s":"2a7e91c6d0b06d24"}
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