Print
March 20, 2013
By Tricia Carr
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
{"ct":"e4Vckjw7xv1iT62WfKeydeXg4xrnxbCPV4KqFMlo\/PeoeiZUWKMFwBRi6L4FfITwZG+3FBb+5jKw0Y9wPtrsiujqtqDbAapSu0iITSsdm9t4yZ5FPVTsrftSBBF+mNGDchVlnoR1YcVvumz\/wz7mbxsdh2M\/9igL+GbICUIFZFN\/PIU2irm4Eq\/lISmh72I8DgOZRnhHRmnEU0dIXS1gvRm3kySYFtPAdzfqUE5xNhH1lRB15rjfwv9hgPuVtJn+SNG8sH+5GbCqB\/LDoIl9bB3A5Jc0VxHkGsdVRWA2DMrGf12KDT9xsNWqnySHuf4IsgEoLvfpGLwGM4Q7MOzop4yWRD+\/PvMSI+A85wIib85hwYutReKgK1Kene9A+kNIztnmZynLLHOgUGv2aoP80oiXH6OQUnXn94X\/vip1X94Qnrh\/snYsJvqfNhVtRMpVqQIKEVBgQOHwCC2t92wxqA+JMqvcoGuGV06ek45FDJ9+ZAfrjPphXEMz6O6+05nUaYdfZl+UVwqLyjaqr85XGhlKjCgAG4Xer+ol3DysVdZvYGJE+Utn+zBfP6aYbwn8bfJnDC3xMv7yACbUMeHvip+gk6q0ozX3qmr2IN35fQ9E6Vavf11qbgv+DERYf+Pn705kW2FYIHiOajh6dca8xtqFabmdaGlErcjVIahlRyTVNUNRTNJwu87lgFBJN+CJ3rSYq9EuISWyCeaUQ\/ILGoQszi7UouMvotDDxf6AQVhgUdDZhMq7a6Y8W7hWWKaltKGWq8uLEvK\/vimCSZJWe0k5tWG7NqPf3A06VsOWcCt3VopKNEjYWs6KHnOZRBUIL3pdU+HBt0yeXJh2M3TAGB2uMhxBNIii0P+t38EbJpgMFB77fLtCG0OIsT78oBkI565DE\/HSvnOs0OgmZfTBDNaV9zPOt8SfXlnxeHzWh83uVeH0u0jda1TLy7kR+yk9isAtMCKU1RMWLZx8bEKqdIgkGQwbkH5agTWfEEpfYCz\/pvFxpbSH7Krob9\/4D93gl7BwQVBD0eoc46AnjdVGcmHFxXlyCkW3BRBpEYal5jEROZHY+11Caki8ho5GBiLHj7djgBgBQ6SDOMfBWdHP65o4zqiZTq9Rl0Fn5vZXMlomztG7enECG2stxZVhI1bpnlIYKyWwQVcBFjH3IZoarsux0G7kON\/GhV5QiMbxwByLyry6ccIEci7E2hyQh4iC\/s5N1WnnRRkQF3f6m66TI1y3e6ltnAqGlt2wgsemkqOPOsXR0nKgJjtLj1wSPuEEDGpPmCwPF8sxxlrGGOD4j74y75rysZqbFr3aVnp9gwzCxDjexk7Poqj6je7d5QVSkjkC1fglN7D0WzbxFTPpjGQjC+WAaGzUK7JF4qu2PoUcIFk\/fsjxYxMs5yO73vtG+ymag79i+i7ToLnBo2s6VqglVVyiCSwMwX1A+o4XGiD9qsWwRCYv\/2QlmI56C+xujxHBS\/f3PO1iR9dwC9AOUmNNolYE5fJJIjqPhSBlnmz1+vCiM7QDGvgWYGEJknPiw2+X+0rXgzMXDfyvmXYT2TOJI4b\/S7uI8v37MazJLDFccti\/ghkPQztXBfr6bTjrTrKKvLdk9WD8e0IZ1UnwA0XDoTt\/LXOnP72VyVKhZEe+ej0PbtHdSKU+ALk20Qq5uBI\/pPW6HioGtQRhSSTGdk\/mYk4a3pps8DUuGRtTXwd2hlmqlWFeGwGz6OiSCI5taH4WASXQXxdW+NOiQw8k0yD\/OHuAY4liRXuuMTnOUADx4ADAlht9bKEfdjUY9trS0OPYFSxcw9rGl6BSl3K152hAUzDjvnTAlWt3rlQiBSblnXHjD\/PzDUVcanLt0s\/T2zYTRJrs+sq5zB9mAHVApl5yq5uKt3KtVRkUfywh5dLIw4lXA6HZYmqnzVqqD3rN1CkIRmpZVIVvELYvq+\/nPLjctEO8dlGIpPwpZVQFs+h6rhG+C0y9FtyRcT8mvAJ\/rWI8n8OFNs05U9P4e4x5PLq+37Kbq0t0lCmRz2MCJDUl5LX\/vC8uATePtJFAbXd2DfEj0fwqAmaEgkfibRoOdOsF\/U5JbJUz5gjNjQ94lkPjhJPKYrc1RaOj3SqE6vh7punh\/Ar4HyeQVN0Z+5cfSJ+EOCRh+CNDR1PugWqnNUhRo3WCUnVgPH8QqPGHD8DFgH1903hPeSN0aKOs5uOIQpqRQht8qhLOk4u\/1NK27CthwBl\/HP9q2n243kjYEjdASgWBlu81309CKzCHvjtJz9dsKxRfiEGKOEkszvgTM2QNLJIUkYfSdzPaayjmHWhxicbnwH8nshhYn9hgiGYRO1CR2q9vmk2HGTKO7NMugQmck4ndQeG4uDNUPnz7wVq0nfpPLMwRWoQQgk6HvjRdMH8IkonvJaTi0dqerQQCt+chjrbodbZFNJuOIuWnF9RqEtmmzAXGyluuwKCIeWeE5pqZsxorOXSLuUJiUi2qWvU2CTSxFeW0+ScR8WVkAGzN\/sFMSn22iK4OTWRIyjOTbbv7aNRsZjL9+C4UGK1jrJIuQv1f2Oe5MxTvj3P7tW2rfbuseTsEx4rOjlAH5f3TDhOFcJzZj9hSywpyCT3cs8g7ntMxcy6BA6eDKUe88RdPHgDEuWh06hzTAr3ADZZ+rYlODBm5D1FDpSsBiiXWH5Ibc6b7Wv16cbBRzp0B9rWAPJUrKYscwkj0flyIDRPvKUHWdfvqW+1WDUz8Kqh4xz3WCKa2a1kp1FyAB7obikRP9jHnckWES\/RsbqnEO9Iz9FLTuuA5TOGt0P0+q+rofXLpylNYAJaxdgHcbNpcp58Bu8mdK0QSrqt6dhPudt6XZR94c0aI1VkKJRbXnYXIC7E7\/M67gIb39VHw7i8QmtptJxNX8ihiPB3IoF77jvYrAGU+oXa1SxJ5IsLELASKDS0LZ\/hd\/1LZjQQNiQZI7mOBuWw7Vyur1JCFs6wx4WT8nXvlE3VAqwtOfjbjdN+z6cwEkUjAKjbDdGNNVhsxan5DcJgCjtKgLWGqw4xTGYukxD5FweJ1+hlYDiANZ89haBeklrghWUuIcmkOa5zhHOCqIlj2H1ksTPu16FRDrS8a\/+uf1vDpct\/jIs9VvJtgbx271xa7Xwg3hnvfwLJYvLvQqYv3oDtRq5sHCHSOrDQCx2uZJxln+YmG4ysYHs6QVs5IikPs3\/98xRaWB1tHY2K2rCyHWb5ba9UqHRBWcf00d4yd1RwmqNPZLlgGgs2gdac9Cfva1hAFBNVammp2Vkw5whoKPoqZbR5sM4SypgPC\/jsPpKPvews9ox2TrBJ9c5swsyCWAURTMIyx4ebkAFd71r5qHX1RacmwZZtvXmBzS1vnga3EifwpGulEDVGdPe5E8DFaqZLz+dymvaZPC1W95kvHMiF9w74cJ4X2aKBeHXvgfnt7hdi3cVVSdL\/DrkBueiuvPtcEt5\/jEemXIsoUZf09rTi1c988mzjMO5OMLG0PReNK3wFnw2Uk4tne3x4iJNeBEDjUvikm4V2lVIh0s\/9VQXuFIx9amxwSffMeSRZ6AUcDK8OXHuEXz0N+I3OwnRmEB0igZO+iFj3YoilIL0VNqtJBZSBL72wJ2tLGQxYeHruQTxMykIYDpwK7xb0pP8Qb+6PANhslYvLy45Osil45PG54y06HfP7M\/yhqPuqz0EAbCfrPdK999A3Fu+\/uOAHzOLUNb8jx0cZ+wVt+wzZ5nTrDvhhjRMs4GRCRgZwzSn2pieXa5b63tHpX14FsIQC1tisEk4K6E4GEJyBJtx9SLfBgb9LMT+V1Rbikb2YEZgiMABh8uZSEl0hBxLjARFlzXMZURlSphxVxkNWWBotnc\/tlpZnj6e14lX6i3o0UMxEyqeRGJ2cmWbe5gKYeOo9P1lntPTpoqWceqhxO0tK10u27RElZkwJoVqUXeTtDAlFaUoCdQovCfpAATs\/f61ziH12Ert\/TanFFS0vuJabGNnlnUZVgNIOL60LDHbQJlcf55skeWb6wzVwzSTn5jhnC4dwVmLJUWF3DGGCsLO4DcDPTI+c6fuCbPj3BaTyC2IEk64YkXkNcusw3TJrHluBJAvWzy5xhEtHuzEr+G4pSi6feAC\/95dX9MyRtwI\/NGEeb4AVoof6sUhg0OAuazWGe1QTNz9wBqLsADyLCfH9JDUweDCUKwgYSI+4XASX06lZUcn+QhAckCjmGCOYwbp6o6BCDHivQJ+e5luzQMAZ2So\/0zTMnlH2Uy\/om2xNNLX4TenPlPtd+RCijN2QGYM1c+xD4xisVNCrpqEDqV9dqiwBmyehDFAKbfcozsFQJZwo9HoP+UbRXSzSVLEbhpZcRhsrABNFmiXKHr7cCmemNeIxYFVxAhdnVC3xYDHO35j7xh3jjXbasAICrDRXct+Mws+mLAukYbZcQ+dl8qoQwaSDtQJOkIuWAZ4kMclT23E2L8LFuBX2SAG0emCIweSb8VvZJJj8PGcn9qjPGD5SyAaWZX69UBMMA4yEAaJ4QKMdKgLPIc1d4aOhqX0v8VR7bOATuxptfgDXHZQRB22ZndSJROaV61+gEVg\/z6iFDFFglPlBPBSMjnMp0SI2wY34IEw61E3XSIL+C3WxoAAneDgyXua5XZZqjhJdg1wtC2\/w4pthUzoI6Fyfc2NQijgH8Fhs+gpghvEsHJ9OYZ2u88MhmJ8rGFG+kzCq4ugyAd7IoC47xYSu6YXsUATXOnXSmf+HIg\/1BzzhMy2exP4WrTvK\/KPx7BfFFUQxXCpPMAJowes8HceLtXC6QEZZEFS13N0scqaDHTDvDbeaqePOtPFQtC76bfocti6vypFe4kKok9FarEnAMRdM4ZU0LIjCaz58iimnoV5GL0MiKVATqg5O1MJ\/HrxHxzPup98lJKcH20MYEMBnVKqvjTup64SGn9POS9zcHsMhKZ26hqnjgtwofcbyulSx0VJtEulUaLuo2DiAkCZDFkxnrS00tL9NwcSzu4e2lvGYPcIczP8QqPJaEAqd+r7S+2shTwWHGqLWdTmahhXDs9\/FgSdQsz4QvE2eOs5uaPGq04ZtshlRU2TmsAg7B2hFJ0o\/G4JumLRabSgxHhO8KW8pOrGGIiUFW2AhXxYbpZIajT9XKw1x8Pt0qpYlbjx2JA\/0ipq\/RmP8hHJdPgqTAoxymu1v65G1iaw05aNCyyRAeUDOZmOqC\/0JTlwsLcPcd6tSI7nZVftxO0krpmTrlgXp8TFF\/cl+zEmQpTeBQE3v6Jy+ydZDIpfOCBfXnwxGJe3vCVzfngVn5X3KUIfyvQ4h0az8Ttnjf7OT+FyrjcykuPDK0YrFAH9RVmYt5xq\/x0BJZ2ak+bU3wFJlsDuATzoBzW7ZcHSc6wpMMJmzjjWTqonpWEr+7azpySg9DHJyowbhSgXhMixHrzJ92bf4c0Q5d2rRN8OG\/uH+cOvEQBq4quqLTC6A0XY9cB3nRhetuOy5sUc+NGN993XFnFCNFqlxV4lYunrZQg4lsuJSX5nJV0JTRX76sAxu0EK1GEMEHgABzL2rnYxj1Cib2wKN0Ou3s3KVl\/\/OvqZUovo2Ve3LbRSpmQ0C0EjkK1JN+KH657dNC0d77n5CP4gaAlVD+dCrvUCO4BsDWZQxTZdGtJufbCyXWULb\/LUocxyHOhN+pRT5B065UyWZphiX00krm4KU5Rm+AwwLa2R3\/SUeVwEuWFjJEie9RSIBaAjFDJlanz1wf2zkwjiO8RYpiiHX\/uJJq7kKh1LeGgk91q0pwhiqfVFWkTuc5CLVGaHy0F5Om3JXl9TjC3db0Et0adqUFi2EcqoJ5RMV6dsSWGaViHlxYfDRJ8HIyEah\/LhDljciYbxJOp73MJWPTT8uzjm1IhEh9YZ2Fox4+0MNE6G6P7f\/jCBGg4UH6Ww8Y+BNyMqPa5e+74oOpbbZrmjQpdCdtmrnT2ZGegfgb7wsGLPsqwMZCnG3HV6ZpqolR9cJZq3tUpY4GOaDzrTFz8+kaDxOgPVQsdOJ6YmT6uN0yKXLDlO6C5XCSg9VcBgc6yfjH4mrNovu0PGiTkstIuOHyoSrVp0I37XfZKZeiMkpd9N5OWkyEKH8scOeE2qUR5u8UKsojSpyp6wAX5NUfwMbD2dh2dA7DQy41K9Yc\/8Y20h2c19rRLmPBNLisaz7GXYvVR+hMPXNmijf4sQ0A0j1UEBovzz9qnfOavxGJSgjCGNqnoez49MRBlYrSoEswbnxFKVAiFth\/3hKkDXd2xHD4FbAjPN65lbv9DnBIyiXjK5tK2P4y6wjlXJbegsUCC0k1++q2qAOGnDaftibI3DkD\/8dd6mfArtWFzch1dvUWgUYlz89neU02Rv+bt8GDXB9AbbFpqgW7oHXos4dldSTiLiBeOfInk95mQPLTF\/ySeiGxRlAQo23OpGcW43p1GWLcSnTD1rQwog1ZYQ6tQf2GctD0foixD2+x\/Mo6rVEOypHjw3hmBqV9hw9zSns8KH8RvWoSHbMmxr+3\/Ipx+kWkWsP5vPmljjeo1oKSu0DdnMidbkJP1\/GaoYjY5eEJMfAeasdrOayNpPmPJmzqO4iaQlvbCATBABdoVTZlKaZjbsA3TtN1qvmq2edfqCGcxTzxUUm4lEuZUkn3v2\/xLXX+Uyzi8KjCDd5JK+8YC92qlO8JhJxJfe1I4yhWyyETSUyEgenZirm5LOlARLJRcOkFp3dr5fw0r9QgyIBoiAQQoUVZYdCdzBrYeUgFCk\/AHXot3\/dUt41r9sBBDMvSkyjRULb\/rC+0YhmV+25gmC7\/GSBHQ+m\/gLC+3Qh\/hKiJ36BN7IPwTFnIiucNTZrxTs3zMpR6jWHFaareQapOabgnjSB6VSMqXVomeZfU7Gymw8XugxXRZphHUQi52n55C91wf5d6PtT1HZptHsVpLlMPPW7zDRs8+c0zFac2XRFZlSxwge033CUW9U2S\/HuOKJH8XOMlwuOj+LeQ7DGyW2tMja6smM1nxIrviU6Yd5syYTHSXwar8XtWexDiE6qy2RzlItvbCweipSGTxKplfz1RZEH9tBMXMDzXwRovcP9t1AgAzIUn1sAFi+tXBeipG4VPXTi8jMIAW6t4pbgH9aeojBx1hRK\/HnPerMe1ivTwyRN3RTJLyXheo34SY3UYcP\/T+hJbTrQdHqNZRvTBDZvz56i73IcSdZ8kydHZ4rMDmDF20nDGSqkUCb77wkS2t0Tj8OlYM1+M3tFkZ6ZiC\/kV67IcOHwo9xBCE1riTYwE+eXJoHSFrZP\/P\/7U24pOwa7Kgxiw1DtOjR6SzXaBU5T7GAdl45VE1d\/ZUeFnqA6o1pBT\/R+sqFW348P\/rwSKcnDrHZuCFVK\/Qbpc37Xr+sAhQ+qvupjrRF76Sq7vo1nbDSODTZjSvFCO+wLm\/je+fvdFNZXrcKPqB6+fkSIuqXG62fE3eoZm8jTcE3mxLHzJ\/KnR0UA+LEPlxhWLsWMwhOhyzJ1AYL8gRs\/TurCJSswyMgd5jAFaEk3vhIMnLL6DJ8osI7Lmzi9KuoThxw\/LvEFqHKKBoLxzdb7O0mmp59+Y7KtsWqWtR3DCg1jBT0dDMFUOv88BiHtRseYwE1c6PMLnbh9fKutRHHg2GtTFGhoWUrDU+q06mO9X++1MvtParh85YgsmilvZNOkaPunCflecb1gEFg+YXaqjLhqjtQJVjNed98GOmMZGW0ngOsccxY3aJ02ANj2myBTWMtu+VjkixL9ifxUeVjVEp2zyTmmddrmnMKoWB\/l8rcmo7K4jSh6qzLRFyQI3mjboBRDKZFEhPeOVXoz+r5eCWbbFt0zwoV1e4sDScDDyNVXENDEnZ40NW4\/o1wIGtiUYiO+iUW\/kLzjnK0cHsoVwGAKM3zU\/2jq1ILLIEuO0XBdYlNjovaQPUbYSUkDzIZrAsxwSkG+BLjB4KYYOuUysPGdVedF3QFfwNeY6QkGQGrYBIz\/T8\/WXK\/Wcu4eTpAC9s4pQq5Y4tndm0vpcpQIenEtzFskttlEVPbpJ+PVaK\/qCgeKmymnOz9PzaMvxoYpm7k4JQcfLY2uJ3nlFyp8PBWl2LCAFSXR9rHTS5rR2OsCG9t7CMeeqJ6WmoS0y+RfVmiSCHyY\/W+6\/okX7gO0gRReXNqC7hwWwWubqqRgBAlnMt57EWHc+xvGjuwncL8OH2fmDvB7F8009bLTG4idrvX6W3Y3qK3VfzXSJDkIM5gGJemhCfCGu8qbgf6ntbarHNO+18\/fT6lI5Q5QPw8OkYt4k2AIZzCBqT2MA+u0UCkxCfgC4BrUuCIBPiRNPYBJL1s3QrNFY+vIj2fCNypfTSdL0XNc60J3OTRK8pJ5iMLKldoCPb5fjgek5cJalxEoNtDihe2wEBJpZUS+pG0g16McTzG6\/Dv7yeCfgMT1Y7+nKdW8xzBztJfHHD0c3PWw4xABZaH1VGc7r96j9oAx2rpEtKFmuhA4LzJUoiQl84Y9l6Dr7lSyp8Ag8IrgqTDftTXq3LfljpLVRxJl1E2Plp30o7C6ZPRYu+S3Z4yeTKxbTPb6cahcUHMbxKPEdyE8R+YIZrGre5v0bC0bCITEvJ\/bLm8REgSf\/pTB4cj4XcTg4+5e\/RZgqcMvNw3gI7hhNkG060RBqw6Vu6VCdgWXS6\/\/wFR3onfXsZTB6PRDSYM6nOn1GT4eRhHxKjww2MvjIzwFv8\/UDRA75gCAS91BNRTxGWxUjGKSWUfznz8VsMa\/yoj2GkOHuVIgMPi1ZTJB9XVqYFd5EpFOc9PAyBBeSkEnY5TqekxQObTBq2amXrjew8dozel2fYB8SYWCSFzBx9tmLSJYrsrh9FT6crI3pVW0DO+DJhJKno6SmAE3ngwi0Qg0ICTlEQL7WJMm6KBsti16feF3omNzz9xMjxQJgkw0u\/J1kiA+9c2ekw92c9Soc7m60My4ZorGSjAcQ6WFYPHDAuxt\/F15\/brLv\/S8W1YrKs5dbTIVCJGkY96zj3Yq0vEGGwTVHKXrfnUtGvfRyCwA8hDv8zbAkbk28MN2d2KQOgO4ke1ppJ2mdnqZdXPx28MbaDYmbWWhlPvu4c+uY0VyjM1t0bEkep8THlPEK0ODO2CKgNO8Kv1NZcwgKNYadEMdu905q1mxIinjpSh4BmtkQoveYzt04gae0QvE2HuFblcH0nA\/g4MN9Lughc8OjE\/VdRqgeKEwKn3wG8FEi5ebm1dUBQFKaTYkxQPyqeqHjOZTvUpRByISYQqx7anoe7dncHvBmO8cIC4R9\/9P8Z3WRCmJkd0Ucxy5GWNT7MbMhm5eYkKG+yxyATPhNx1YQLwCVvnxU72AK5svtdcp6ePwBCO2HTQgvXHiZSK6eWk4iOWa\/\/FjC6qtprVri94AekPopzqqTWTSYvMr6+TuEkqbshrmVZh5wyYSw8GVz\/XK9cIKl1hdOK00CAJS1couLmwclaw7+Xj8zmFicEETnLI0r9kHWUezwnXEUrgk7oUIZyvabozVykTY6Ii9YHQ7NjlAM7FytnHAYWZlmEvD+uPZIYQykpRniiwuAsfPA0wULQoYgbmqgkYkZfNPSRtMTMypmPSU+aFEWTTocloaMwtrj7qedqglBz02skxo=","iv":"540316e974781c6c1c9138f0697c56a1","s":"b304ca2fea63cfd2"}
Share your thoughts. Click here