Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
{"ct":"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","iv":"47c9786baa478072daac44dfe6a1f2e6","s":"f98930b74a9efe28"}
Share your thoughts. Click here