Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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