Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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