Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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