Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
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","iv":"010d1ac1b2b8a276917662d66d224944","s":"2b4e750ff12cd039"}
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