Fragrance and personal care
October 29, 2018
Ralph Lauren's Lead Like a Woman campaign is fronted by Jessica Chastain. Image credit: Ralph Lauren Fragrances
By Sarah Jones
U.S. fashion label Ralph Lauren is looking to build a sisterhood of encouragement and close the gender leadership gap with a female-fronted and -created campaign.
{"ct":"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","iv":"32e240429388a43553ca9dac009cc9cb","s":"e9cd31ee595a0160"}
Share your thoughts. Click here