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Multichannel

Ralph Lauren showcases children’s collection with multichannel push

March 4, 2011

Ralph Lauren Children's Collection is being showcased by the RL Gang

 

By Rachel Lamb

Ralph Lauren is featuring its spring 2011 children’s collection with a storybook that showcases the brand’s digital, print and cause-related sides.

The story, RL Gang, is available in a click-to-buy digital version online and via Nook apps narrated by Uma Thurman and a print version available at Barnes & Noble. Ralph Lauren is also using this initiative as a reason to donate to Room to Grow, Ms. Thurman’s charity.

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