Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"49b9a877d8a79d76deb7c4be9f979460","s":"49bf68e30c105574"}
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