Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
{"ct":"UXpvSrcgEsZDs1OsrIC71at4ZwZShkrIIyc\/CdJcWeCjoVWzHRiD0USI5nNeuATJ83rpL5XbrCMWwjDB1ZHFopoctow8vrt0V2AXOQO0QT37YRWns88ek7KrKVc3LjYeVBCKxzycSF1Gj2Xqjr0XuZHl3OQs59qEp7erJ59rdu51VHcF8wbP4h1cSrC6\/YVWuQmvAfQl\/ZYY93gWAsuLMGm\/Mw2ebOPZarVHieGukKi+57E2V+iT8bXRodaRIFw17OwNWhHwh5fUB8DGtCbQdvPl9tBx2jIV9Lpguj\/pEff7\/jQTZ77Ok8Ex\/AFc\/pUK25VOcjVIdJHm4XkXBuoJze3YbgRQWOTJBCnqKNQRPVyLRBEZ+oWDk6PvD0XNosWUwg6yO4RCXVEl7t2DhfymgT07fkwl3N051pR+UZLHuKVnbmmO9\/E9BhBM7wQ7Ab71M+dL+uC5QWTitSrYmZwNfxd7yA24mS9l0BaDWedHNM5UjByQFYrOhNRA442u6FIHu5B5ahzlLpCv8iUD9668S8QT35dogtW6LK5WN+bMNrzcIrrYTLFizUhbTkZ8nn1VsdDDkfcTu6gGYAwpY2S\/887jiN0Mzp\/c\/t167c+mkit26dkOir5qY32mQuaHJ+oWxgM5DMEpC\/72I90w8JyMIDaJt29Y3SpwqzbQgX5W24ijjBZjzciwEPDubDry1ElLP8dXZI1BtKBezEiwinlraq9MT06uEkHvrzFkE99v0lJ8xp5EKYSn9zURWdZTmn313y\/OfvMgYS0gv0TgvTylaLys1oBuW1+HVi9aftkP2kEc6nFRMWxDdlVO7ntScXYthVfqMSNrW3Zz9hCfUHcIF8lZE7VtPTVkmcHRNFActz8qbDiqvnd9eXza8lx6flYCtBSfBHIZw\/HekaHnyFaO7uDvx8pYPAKI17oOynBYxBxtiX7pk3uhP21M1\/drg3+BX3EUt5PdHIuUy89guP5xV9Ev3eMCZJ3kHewqyfjBv7Kx170CCzSKtSOQ+DKruDV+Ig81CG7mbOiiUWNFTMmE2NeNW6HpHSbKzsMLSFOCgvl1X2rKpD1DFx6DDXzPjENct2rRZsRsnMSrrXkCOj+8Lch7aDiX7KT3+9PvbuZASxWZO6srC4UTtn+HNbQfPWU8Gb9Dd\/vxwzfOFTequQVkfWFGd4XtoQq3rPIWiWM8b3OiCtgPxJEY\/kwamUB5i\/DCFx+GBp85pvIq7EyP15D9R99zSay7QUC8WDImphDPUMlF6KumwidCOZ7X0s\/ZqJ5qg3SngKxmhV4WqTUrKIM+iG+g8wbruZ0l4iJTQddlH86mm7Kk5kdCdmN84BeyjVQwFxJaFQDpPvInNH3yoFt+WKvMZAbw3qPZg+m4csHR+mTad2c5AGy2eeW59qNOXjwRYaLV6mdmC5wT7Mf1bm1aJ3kUvHlvPZs3c6adk7jmB71Swb12rFgm2ivuDcru+KAzC0mxqp+tndML2xpLmGwp9qmPF7bufR42vaJIlCOpk6QDqLYzGLxtn8IdimYMOJ42TwVd40j\/k7yEagJo1Ts2Un\/JYcV8hWyNs+7kIV9P8Zjvgqz\/GS3hYWOiAdSE+DzPPRLKwGTkabHJntpYexi3AAk6u9ARdQMSnkD8xpYoQVsaEB\/jOGSNf4aNVH1Jo3qq6Zz5cKukaQSgtuNde\/UKO0f9zWw2abJTo1UzyHp65pvVgKlXvGOXZEEYesX1LGavnCrIOzwqVa37+OduGi+wIQBupz81JLB5voxVichcEhCSaJUkwmx8mvBd8G2G\/GuhE6LecCQX5FLj5fAhKhNKVJerN8CY8+pXWhQvV0SXfPKeFOseMxu0hDzBXyu7nGxRypSnY+P69wcMDopqn\/H3Peipj8rEaLBCK30CIzFo4lEcNTcdBMg+jZalLHEuPND\/YZPnjj\/XfscGiVNw3TFccOiw6VjCidSbF+rXbsMyh54fkbnOWN69H\/V0W0O23mWUBAuvut\/hk5Ig6TLjY4Dxcyzbh\/muAAOHSJtATcOhdF4HBTsUCO5wH7fvdCi9+Her9npKI6SKlf11+8yRkLgb3yghyPNbeLG3PFYtNMjHkePoMi\/19eWLrgrmrr+JHs\/k0CsqZBwYMq9qJAN3\/CgSbakMtSKORHh3aQAtSsQqXVeyiyW9wC2TUw7gtf46XkhopiBkoyHAwM5e5k96BidLSOxP\/ClJ16kI8aGnwW05wawrhLXOMcMF\/SECsKsnpZn75d25\/aOZseqv7DScOyCchpx\/nfs9pC\/bnzVQmHINyrwPkXtpJOIkMFCLkH+6VCtb98ChnojMqSAmwm+JAUM14tAWHR4+otjzE+pigC7\/cln+14JB561Z+2VkCjm1eCT\/vd\/jjjpQoYib\/R60GqTNIfjyZg0nbb2OK7o+hGnqXV5ld2fB7rYaEaj38Ug7ycOPh9nnsM9CTqx0WxivTxbF03GV9YkdYuo8rVnYJFYQg6JZ576yDub+FjteaE8NJdKKTvFbVj+IxrLo4FnsUqq9I+3uE\/YVhxLcUJUi3n1kqvvwltteffei1\/GlxEBhVKSNTwxrJTSE2XRtMiIgUKeu8i5zRgNbgEFZmGKZfsWojiRKxjTpklS8dCPo52ciy30RROuddPfD6KTTpfqlYYZtT9tfrv+e7bGmbPhe0SnmJthi7BTy8lS7vygcEZQYq8rfdx7yXgXSrzI9HBzaXGNEtxiQt9sep\/y5trKyUSsvyx09rivSWK8bpu9hbsK5O80EXdsCeiISE1t\/JSpszDv3KS9JPwySyiV2NWcXh3D9J2yStNeTLQNpD8KfKDxB7xu\/1SxClJkXvnpfcBX6\/u5H1cJNyVJF5YF+3+BCDCsBhtrEq4Wht3OpsPGWUTNC5qUGmohGElRpuxoPw01CbS647hSJxNfmTTxamGjpoWmh1wZrYGxTVRu6VjvHKU46o58usf488TV2tvWTxWWmUusIXW6JizJMNJwfGuRObw2XZEHQWHNmJk8FHPFXne3r1r8VtuyZh4BLWdHd2WA7D4ixRqFRHcWz4n9oFXDJzzlSfGQkRvpS9Yg7wYwbduHzHv24Hg\/aqNMcK7kCGOPcB4V\/NfkrgTtPkxvpgAZo6OQgYfINJtL15NZeVXn3DsTjpfQMPDse12GLElvTOmZD6gSWanZEw9b9G79Udc66GsaQLqb5AypYDAkqN6cJaxlwq2p3+QxH5furYcqgBEVjGXgBxrYXzR3Zis2u2cfns++lMa98iMC5jfrHCYmlE5pM\/GrRNlGaGOwrPFcnmTqgaG4MFBEd+6RPABJ6Toufc2zNSbErg6Qc6O0AU8gtUtvevT5o9GrXdLWjtLphD6m3ZPGql8BQ2euUMIAYQdPhXXl08TLPPMHe1yeWjnUrSetMQ0SodznPpIskhMQjFKlULZ3FTkTjaj56ZO9jaT\/QEJCqei16sWCbkfHeIfw+2lS\/kG13fWACF4Ea5RcpgAZfvgfmjckbeMWXivZJUXQ7gJuKQAspOePbSJRg71\/jjfub6bdMdPQiY7tjaGOdD5OJnvCwOwt9HREgVtztm+S3SAtpUXxTz26dpT9mSBBq2ddurfQZrcGeS2weZaPNoQsCg9sOOPZpk\/1gf0LKCDLTDBH4cCz5Fgb6862KCF5nB8\/yYXZlU4SFXjWuAbFbT5HNIao8frtxnv5UWoZX31j2exAQZ4VfblFLKwgoJwg0ApbdrgDqLozwCvWEqeifRzal3vXQQg6405W\/IFFYuvyeiuiTbs\/OqscKe9HCs88LP3E5veKynLGjohGrYN4dmWQF5e6mbRtZd4xAKfaVSeL6pjq8fcOC6z6cLJUQHWgqO25d6iOQhklMBE21DY21cRjaYojLMWWOM8RF4lwiPETD259te+bOCJiVbEaGmbq4eb9Vtl7qxGbaKkFjxNJ5NN5IRXBoLbPHh1ANBikdbeZzA7WR9aaQCHBLOooYhEdzpiY3Yrqipwfu+6CeHT\/GefEcMYVPYESac26TYWf\/s8eJZbFkJhOwCzBtrOrcYV+kZeTllKIdkskpDuGd55SFxw2SSI8iBI0Sgp\/D1rObj9uvx6Y3xp8KfbAcvqkp5SHUNijieNEwifeE8WSBQfHOdlrrDBzdUflfrSbTKkgEvzSOEitVqz20\/TZROCwgLxJP3sP7lBnR1sjcYEaBoe\/Ey5WgEUUninw4citCHoog5xzgTQmE\/U2ViDB7PlhxBxUpdj1EPrJ3Nu1GNOmE0zEdGV1gOm9G6EZxvQZoe9NGBDNjA6\/cQwvOhxbNeU57Qm80ELCDgXcCLLFAA5w\/u2HIw15b3F6\/8STijr9SGfkWN6sjSy2d5ynNrFF16nz873x6VJ6F2vG+vuGtT6RjaifJczdqzA6KLNH4BNngYvIexkWK+U2Tv+a942Wf41ijrA97XGqd6BvNCTa1n+3+DO3f3qgmBnA2Eq18TZQyD4BzrdMmdVnrVkdnhAqsXsTKemuRStTcYcpzB2IxZDqmwHKgO25AWWR8Ow5I\/CVF06Q3FOQZMm71Pp6eWogTC+NUvnwqv7E22Z\/f5SwE4MDFKc47\/tORWEGKB7vs0uNQ7Xeu5r256rIWgGl9X8DYbekNsftcaMe8jSL81e5VR8sbFYT2s4pKlI\/utkiPTYrf8dw1QJemD6Gs98d39zIL6edlLtlG4MjnTvtnxfQa7zSp7ZbQIpagqb7CpFUQRX7FUxT94D\/ZJ46TvmeTSza36eLJMKZj0HmpplGiSIFhl8APEhaAy43hOmMeMr0e8d\/eF2mXlI92JySQbvmRjrRT+XJizfKa3a5TQXrgfxXlEgRQQ79fTCTi9stiaoad0GnZOLlshsARM7EO7XOVOf9AOkugw76MUZcjkqEB9zBVKGN\/n86BxYt45oI5+GQEQutndbw9IHDk3jFKIcvdKIEyzuFnT1DaBrSARP1r9CZOx5WvUyCfoLpr1\/zy0K2z2YauhEIrI4jVTreOExjmHCJF2Tfbr28nOWbdYzrSashsIjyXB93Pw64u7rqxb7CKQAG9G1h6sGCusN9fPvVrg4DEPFLwhK9m24NWDzGbyNLs1qo831OacR5lagUKQacVATIRpvn6JUYWbm0IUZxNDPnvqmoaK2s33NIeLCZ4mmaHpgprZJZ2\/WNV64q70V+hruF3FP8GfWE66+0GztIpK7olNssaGxjN\/lNLnInmVuKb5PiodMSD6s0Uu551\/vs2MuW8qEWYbCTuDYXg42KubVzujz2ghpNQbd\/RDS9GgT8ckBBQFXELjNNTY8wz\/CL9c8Dk6B+a1sUv4IpJzXAhhoQQ1J2ds6un\/RZ5BMFFW9GRZPxS9xLWqWkhqPj7s8PWcrnoUgmFGc7IL7lKx1pjMubMxfTJu615gbOjFOEzm8faHHnpQ32AxVZA4H8OaHGFRF2Hz6a9rOufPt74Y12B6U9TwUXTovFRtOYxCuKtmyLRzXUFj0oaIB4+Lu1sQewaVx0ZYw3HnJuA8eJynLkkKe0ikhVNzovEOskEfLuopUqzOJCAKJ7POJ9nKBxigB5KvVyaNsYczqNQ9u7fyrOf8DxWGAVl+\/81SDskZ9Qj1cmMmxbtvzKYBIx13bkAOwvLTi\/4Ku5k0sI8Ez2GRhKx4xxx5RaLblG+To0O5KZuoTI4NKDNG0hb+6ACZGCJ7BjcOqy0uXi0mDzPCxH+zF3FhAHQkrgCbTnlN\/d7l8P1YnzYI5srTE9CFk59UC0qzrx+G3nDV0pEq6x640QrLKRupAFXizQ7cwSZmOWIiZxrv8Yf8sW+\/Ek7Xh1pzAae1fn+cTT6U9vIXDTpgn0Jlv2r8Oag9mRZblOdy+CI8dlgxvLlvqmloRFmqYyyd8iIgd2hY7ze3h\/3Kg3JnjHmGkQ7JltppTUWCMTBDki+\/6TycX8LKME5A0WY\/Lsob1Eddq\/Ui0mX7mrsj7fYCCkWuYS\/RgBilzPxjaZopLIEFObbgVcM9kMJFkcxVNZNo9WcTzRsBUXnDfWTGcS7Wgdh83qu4ACDgzzae9xx2Ydny317O43sJoUxWlEXdcv5ukKKriBlwF7ZOhFTlfLEruJV\/foLzw47AFOWUszGkVCxXcTAuC+seRPT5vAVin0kHuDAk91Ee1Sia+aIuux43b0sXQhDznl+0CWejPXDtOTJuAt4\/2hHkV\/oAyzPxor4RPPeyLXA0sqLk+511ybGUr0C25RFHPrOCKlwidEqigNKRLDjrDVvYRosXcBiQw+rO67aBpCNdNjzXSGj0Q2nK7qFO9ZS0x\/Y0kLVrO+Bk2I\/69fpuTSfV58ry209eywOxgvGh4apKoGNprs92IzSPrI\/BABxTiNVAIxi2OmvmjZW+i67zdW2lm3uLj3SmAzGm9w+6zU4PaEDgxXtCdptz5TdfuTnxpOnI+OTo2uBnjbeGQ8vSOkAPI9qswGnXXo9enNPV54qxcqdLxAJhnOIzHRGIjPuRyGJ23QlSD+rCzDq+Qb2sw89\/0fQnwttbMR18atFWdp6A5ttSFy2OPvD861Sg6Ue9qkuQFhqVKIMcaVIf4fplavlQLmoBMWJJnEY2oDRXpoyR4gFKl5c9OLw5xU5XNeR\/ArVI0w+UTjrjRQgj8msQFLZQKjFmFhBhtYY3slEyTgrmfD0SMtddJ72HF1a0yLX7CU6sgJWjQovGznnYwOvHk8+NFBK2F5zeZnBbgPKj\/HjrgjrKFnKaHlQxmAsl6snb8vLtnqQzRjlJ4gwLcwoPDXEEqIjlwIxsZ19HwpdzXYFS\/Cql3NUHye5AWwR4O2CqCQko5FNa40sVV2Bpj6Srld\/C1z\/LHJ3UhYw8E+iJ6+2ACwrskx\/wNafxb9t+xhVmzDXeqsJcc4ZW39aA2Wy8uZpV6O4+JejVZa9DN6i5NxjS9gDJ3ag4sMyl9SJ2QAVpcr0J\/wDCBGoN4cBmmTQ1QkSbjIBKp\/zwV1hA9l+epCyxC9pGC7GBXG8g5+dCBjX8\/ER1eCUdo6wNNsKoTPjxRiSUBBMTiFO1EfblHDpq1PggL53egpheSzMfVy+kD1U4oVR5EXWZy36XU8VpbjcFkCKrsRDRqzyvxvjRDoFpect1oQxm2g9vbOmLaYFU0q589iT19BS7c76AcemZ6XWMR7itcyHmOHTNrYZh\/WVX3wro6wTktSUN2fQ+1ewKrjUMTq6rozNyZWUWAurt9Kl\/XcaX9TyPf0XayPZLr6N1wCPD25HDVzp6p7JKBbHRYsD8Bp1k9fyItTaTDrDx1qsrRQ45vaDxpWimnus7kucAm77qHgXsYokPFmIDWEDD8jV3tvw3kgD0u81o0Z\/5dLPBkOCE8wjHsvCkWfA0UlM3Vk+2IchhBprDjr5NbgAL7Vz2oMbmPWZNav3dx52aE\/U16tZ3MjjnjTZ2r\/H+nUXith3zbn5tF1bobsNUwkPh6\/A5OEn\/d4NZDnAiz1RK8SCUNXM4fiIH5mSe+Nn12tEjIihXZ3HzK4wwNyEZ5xqsxnDaTWKXu6XvVJeqcjGnJxpX6mNyc3DkrtvIpYzfUpVEf342vpuExvehwUQPsddCznROB4cySrWrjMgcfFxtSdT9UoYTcQN1MWYi8igFdEZOKc6Vt1Ab7laFZGV+4bcU04Xi+2T6LfNLvtj4iYqHbAbb0v1cXgLYX19CWTdYnViPKLyo1mjqjXz7RX62Y7DPZudr9leKuiZYPw3vpnSeHEyRr+uNIazF7uEPHJy\/W42lWVyRpkDtGmdL0p4YML1EZVSjb2awZEIbdDj9z5QTGxBj8G5Rh8KGgKaQ3yEstF7odYO5T2xSiryWBPA0wo9MaCdOzkW9eNLFRGoE2rKV7A3L9KnGmRqgtBgRZqcazR5yr85mnBcYaHwQlyW96H82l7pqdsu5Nbh8qijjeGAXOLqeCCKn3YiSFp7JsfHoGFa7DBFCnXWV\/jGrDcAasQNQ5ACJ9AzNyfCkSfaMu0myX0iYcEv+jJGIcm7+5R7MaJMoQtl5F6B\/gdYrfg\/OV7qHRN6dwusA9LypaHnahpfqaiAREh2vW18RIu1QVrbItJmUoKUSn4np2mgwyXzjwbFZvH8ncwD3UdO0W5\/FSUCS0VNiz+4ELsngrzwWYC4mM9yUSVF82ZXps22tXdlHZxtNNtd\/x5KXB1QY1QfiRCnznk3d7RhU\/MqvZ7EC33OcyHXOE8yzyuEFbo\/ALCkIf9nXU312g\/BAkC9jzgXvfU6aFtspq9+5XfmTrTvkUG5sRTs0ElWeidZqiRBI0IpuPVnSNSyJ\/Tv6INki860SEDwc32mUtcxDg6BGhlK6K\/0xKa2h8pHlYF\/dGaqLdQZUdbxqo4PbXF5i2TE31FVGk0X9ljZFWO\/icFgZOiX8dzlilISJXh8eDXp4k0UQ5rRpJghqPFt4E7uKUZaZaC5LczRCxmQaIHZa7HZ00zm1GQIgd87uIlx6ol2D2lieFJhF2xmeu+sCFc+kwvgigswnaKuIk9pG8v6oTw5g2nTCO6X9qoVZymXC9LIwtx5Ar14PwLAdu3mKj3y7nizvMezJsRTqCsijun1Hgdo2Sl+CFZbFBkd+BTd0YxOXyJHbtQZ58tZTKJ5S04iEfixftGGfCD2+8rAuz\/3u7caRRf8thU3g4t8CQdxj\/rkuZvERttOM6Omklh8KBga82bRFQbxcCVGTNtcVPnWIrjbZFSemUUp+A\/TbtyyYMniqyOdPYe2\/fJWZieuBkkqHLUn0B64BVzMzMkKIFoZLBmT9oCrJX\/EJiHNfP86TLAxEiBTvmJsW9cArXeal7xqjxEMcnFiFffzL35uUyqN87wTnM+WliRrCpi8k9mezudBRg1KUsGXf9FOd3IQbAL\/RCOiHWFtKLR\/vXaOEmwLL0WOaZf+x5ch31DJlvvGuKx8+vfmHcJIS2YKP38BrXGco7i1Q1YWr1u2hiHE0BVN1ytm4eBNxQ\/N7Y6+BPJUgFdq\/3UUI1QmB4\/PjqR\/OoITExosv0qmnV1\/hjXbtaSHiQW0Vbn8idpUvC5BVjQlHraB0bWabhmtabR5tWRH7UeG\/c9xcqE9D0h0Lsh+1NG\/FEcL0YT0RdVFag\/9yHtooijImyDpEDd768A26+gUf2hY+Fy524ltWeIgduf6wXqEKeZIJ85nY90+b1DUPg+8Q+Twj4DEQzFUDGzLr0gR0FnivRCKt3XWbbgCKdGPr0iWhO676poqif2tS8k7bZJbqGG\/r48jwAht6O1CTqrNVun0Kf7ixA7vHv\/VkscRwFz2+N6Q6JDSQxcJPPEHIW83fRLdHlOinDYjB5pSTfX\/O4Fcw52kXXx7J4yx+lSSNsa+Lq9g9gTmkBtleT50BJ3VtnqPkHazWHSVERQTj8+161Ep8ZQ23DlqfwSsbdC\/CNAG1RfYkHTx6bMGHLtoaxNV4V4u0Z3Dd4X3rG\/tDSBkxkqsziCqTtccwarGk74w9U4333OQT7ak2jGWM1vSQXyNuZnMi3Tc+08EjjNvy5ZtIQOV1QtdmuT0AbNQDFdqRDYbNXbgPGOfps+IIB+mj9GXMmMtM+XbWnPrn0axtRQM8LA3WAizIbWRhQwDGzZM6iVns7tx4Lviyi\/+5baYfteJBD3EW9C8MqwDWLRHPjdXeMTq\/1j6MbppvRfbinx8yzQGTxHNp\/z9lrSc63+1kIEe3vHBUIXuoYHVwtEitldLqgBMcPROmcZpkxjRBklVLzaKFEZ\/zENZqs4rNh8vDF+SWkshLa4Du6VjYsWC8GyhpWTTOwzKwyOLcixZ5uqDI9XHw1A4QZ2fUJwZ1\/7nxdcOa4M661EDLfDIZSbO9Vj\/P\/BKN6trLQI02RVuDKNgfGK9TRxPLWOlrFlXUw1mKM4c5LLI3mvUfHmaNM0YV+VH3IQtkP0r\/MBX6nVHLPC0+4khLXID8AXDOZcK+QqCH9THsZbWgsiPhxILkdKEwWYd6ZevnAo5o8uZtd7N\/PdfwRft+xhIoELAEBF+lSM\/9rCiNtIlUMcmRZ2iiLwR+STkQYCkKRcnRYwPR9eTvkSN01\/5hZJo+fzs2RMgJDdz76W69CGl+BVfUJzmgZpDfvPDdzJNdNwoeYKsyWtuuWJdZNuuwrcdtLpCm8u29nFtvtkG0T2UsAkMqw2X+XnT416NW30\/DJP7YtNEOQeNLfgz","iv":"dc80317250982bbca90c7185a5c412c1","s":"cc7fc029e7cfd39d"}
Share your thoughts. Click here