Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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