Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"f7f881b62eed92d5406b39c6542c295a","s":"629fc11dcfd9577c"}
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