Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"8af647c81bcb2f8fe4a231d7097aea74","s":"fac5056a975e25ee"}
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