Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"f0aa460a1e4c90391f2399e5cdfcd660","s":"4fafdacf83b07770"}
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