Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"35d1ac2524f9b86786f09351b0c29765","s":"7eacfde9835ccde7"}
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