Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"a9fad2e5a93d3406ff89ba13363d45e6","s":"f879e24a75ad9aff"}
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