Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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DaGrUPUqcXOH9TbeZ1XU6cN5dEqOMICjxlxj7izUvH\/xZrM1UfxYyaJANFxVvU+aHe5Lo1\/0xf6EgZe+NwJ5HLxCj\/UG73BtO723CGTgOA\/QfiNKhTdC2+JNr3QyOORedGt3iP05XY5+gMll08ljQYhnsJ3+3zsUIJKiF+15kXubbvuA3kZQv1qkLUvo4jdIBTwNQupvXcI7BFjD+c1bubIOvauZwCAidWsRylSMvTm+kBqYOpCVez5g3MPlcx6fFkdu\/+zgCa3xyADQLq5L64VscHA1ztqpedXMtpJ5SQ2ofBHE96d8pvmoF6dSyCnvdC5UHuszXP70Y2bJtAlXs0gCN1wRDUXjQY63xn5lyYcQ\/jUjIuZHGk8u5uxNrhisQshv2p5zQHxaQ5vH27QNekek27KG\/lyaZe9wXJzmIMXnzGBaL4\/S+5RcI7XEq72XUJKALlCygYOSHaY+f2d8pI6931LSlXeijVnOhHskNzkaPrCS3\/jsPdw3KeEblUwh8mhH6eicknNsIIjp\/wVJIuYg+jCX3JqUcEr8LussU9wlXO+dPhIOF7C9k5\/MFUQv7XBxOtkRj\/pLUfbb6I0X9CvBzRd3WMK1ZPjJ07zrcYg\/7wUv5QPob9dxb6KpZaWrw8tnJDCTK\/69FQpvEP6DVJ8CeEODh9CpAUputBvrX9mdejcdCT6VIKj6NJAOxJ5v5lEPEWE5xg0+BG8A2e27\/4F+s2ACeZzlH3ktBFdm6pjDqi3AubxkEwIIGuXCT939Q3KDEjuhVHI5TJCJesSmFFUuwkeU4Rs+ZoJgUG8ICiIoosJdqcMPv8pFAN4\/\/qM97rNZI1JHXeH\/Zf7wJo67NbYn30eh9vCXv0\/ISekOfnJqFtydNLTohknkilUbEh9KgX\/PFt81XZLKeblC1M\/ngm8LaQi6km5ZncdCWNkIXin5jUkzga4Jx74qrRUqRz9IqDqC6fqv\/1PjgYxNdx5ms8P9Q16Dp13I87dTG76tq52IJLKN54ASW347XD\/6XMhcwYnh2jLZ+XVkQwLvUh0FaXmr+BDXBtYqRDJTf5h5VZl355NGRV5\/pN8a3oBmp8WGqmdlqiAKBWVDBJ3FBtiQ8eLr6X8W\/YfqYFszPopRA7jfWSdSbH402INZfshHGkLAXW9IXM7pezi8tkQyJ2UrKuilT7ZoYRhFFR\/hP7y3sNYtJNbDH2ggsN2J5sRCDjVWJxY52Vmd98ppFG+\/FXLJvO0I\/ML4\/WCJwxFguBb3Vfak5UiSWRFWelr+bPrYnOtRg6vpAAs1iM3Hfw0Dw8vD3gATekvLFzyMMT4rXHy2K7gEKfGLuGdCKSgAxKmdnZg9wjXNINUksuTjbOP4OUfbMhd9x0hDHT38bYe20e8+Oq\/kNU3Hmb36SlzfO2uJxCrG4c81f3x8QZVr0C6EylpYNEFeSqOpIDQvhhGFh0qtBAfmGPZvRbCg3iOH87wTXDlSaqTlD3bM9jfyDWQUlS1JfiHDwPni4b8s3EtPE4DY+l\/UxnlOR4HqxQkesXlZWpDzxZDfVpI7qGVG+mqVW9gpoylCw2LsvPZfsYVceTmQnX6Gbw5LopayXr+SEpO47lae7sOb+SetgTxqOTJOWuWtJW2WqHbJGJwhzEuvr1gY+LBpurfB0jq0nGmu0\/O72TvVtpsYYM64eiYLsWy+VGcgob3W\/3Sc0r7AmiFzmhNYR2O3ubkgqX12jLVAT02+jL8YtwAdkoffrziVhNy6U8zG8UXvVesIWQxJZa9b3WBYG3LuW1cxhs8q2dLbVphjrGE9RKkP975iPGgblcWM3BYzJqVZMYnPRcDaMbnutrCMaUKNqPdMnWCg\/9K+tAvCOmXY\/UkNqFMfmdnqhKXKU3KPnNZK6I1C4\/QOOncUHBQi7Nr8L+h1RcZiDqkHExFXvXsWNYVeH9WjU+ysRJzpuE9aKlmjJGi\/1N\/lGw8D0\/PDYe2URGcR5sDHVxw75ZneUvvNxCztmd14weVy93WIRvZJX\/bM8lZiXFDIKRrLJs\/mbqo8ic\/Uhruuqxgj\/Xm2EoYa5gFiCkPYLE15oaQwWmH7+q+7DRzEbikq6hDBngqs3MhWHv6niW1sNP4FA6Ov60r4IHiHy4idI\/u6qzfyNiTDYtPa9lH8zz0e433DECbju9VQmj4CJlXn72hcAXilg26FN\/gYNOzxRpA\/CfD9JSUNELdzBNtylkk9\/VIiYP6OL2fbHOQnIBhz5A2FAxkY0pIZi2gsSR5To9s4Ccfj464wG+i6aRCNRLNd+y0lTtpDV3BDPWO6zBGrl\/xxVe9AD0byjZLl1hAu5xyxEcEfW3TDdtYGMraWTsaj8gAkZgy+d2dNJXjNuOsqMfQ\/VtstqfPeyGU7SAiTWFC\/E8GC5zUcYYCA4eNgCnRcPVkyOD8O2JilW94j13LyBDMbYQP8kv1dUXNjzjb+3gxBl4s+DZdylnUQOabdFRPBaXDb2Wes2hDIA+pouUQSViesadd7HT4frd0d3M+3ceFmMdGJ4YAA7s9zwYKR9CaAqjDFVDmmIiyBIuT6a0NmDPnWsLQ6kuN+vGhTLuzqd+CdfK7ShgdL7E8q3lkuk9BeuYwocUYdM3RyPw36olddHLhuXwkyqZBbSK1aHTC8lPq6t8PibAkYW3cQ81ITHntr0VFuCh+E7hIWhDX5wTbdlAK6FYfeO73fOcmrXkOeVxHA0Vk8fm19MOr9wDdHOBhs0WpNuHPFol3KAzjRZDip6oYTFr\/qiNEZ+N3kfaKr+tBk1XDojghdojXZ8YNSZQx33ZpdrsNDDi307x0M12Je+gNQCxJbM5l1alwsDIkPXhHDkpBB2htNxy2FJPJLs\/63rmckUSjxD26ZWaUJ3bBQG+AShiDkGwkRheQhdQT5mZqTSm01yEZerk262se3F6iuuDzRkse6W+Wv9PsltFGiC\/zsV4+1HNdSzEr6fg2ZCFHlyrtsf8UjkUlxj8oTnBgc2k+9p56b96IPeIsRAXu7MRx2GMb4uIQWt7J7qxn5AklzEQ9cPRrNPDXBaREF2jIwkKZQdaDOO6JABKEK80HxylezSrzNsWUtScWCWZRcatbzRhzCXF3\/QwcBTIyG8tLdS6v6IHRjrNrAXPA0mus3NMn3vNNHLjiEaxRaifJL6kH22Ls\/30eU\/puwszydAJIYi4KatAsuV\/V0+Io212jvplxSUdyGLikRhXmLdHNPmQX4Ch7IJVRM\/K6VY7dDKgGmYEHqKDyiEJND+3eBtSuanjAAIjLVUZ6wpiz1sA7F1Eqv4zSJnbLKhQ0Y4A6MmUsMAvQr41lm\/Hpe7d6VcFYH150i6npmIKZjj\/lnfTRWzT7BpMZ89Q8HWfzMjrAbU0bOC49VeblJwsU0RO9V7h1Qi3KhYapnM4fyuududCkEZggXTwyqN1lHmSZkwzsjcbPxhTUQMPWKd\/rUosHDv4JJF22L2cLBMV1HEqOUToOl9mA1STcRyLjuN\/o4oduzb5Eoh8gC24y8aj+oAzRKo8pYsRn8rqSKscR+A5BffAFWyoe7zryzaxyB4zYY1uZzySEA5SsDbT06Wk3QYF18p0DNv0As8qRJUWRCntBlgZBGjV\/4+MlqxF1a4iIvMRNo3PPmotsmExQtmULTVFkYmN0g4H8veMKzVNSuaUkuJ3NggpkTr058KSRYgxhcCfb0FywSpxjMl\/rNfb6cZNYzShGbUJZZjl21jldvKH1oAex+fQTPl00SlF653r+j3j360rSFV2wV7Xxe0NdzTzBsR+asTC5XL2d2prcHMueWTbtzAn+Zn0ZN+lHMOnluQBDT5fvxe\/jcdhhfC1aHWocnDJwDzw2KWtpaEVOcEi\/sjcu7wmHdMzUZI4gObmb01xFrLd7fJjqvRKFnTSBVoJOTqifskrah417jEniDcyRJa0Y8coLoELvUk3OwOKwcrC1+gzNh7C0nMG4gysr34lAxS5OSU4btOX8g+3AX1+43apXGvKEcQjVpGFPKBPFhNZPVOgp+td1UANCro8HvfDrONi3pRkoblSJ3VCaIYnZ\/hziso8EFdi3kqyJ8HdM5J3qftRlGdmBretsweOCRThaIOUYM+JJPrrsxHddbo5DhfkxlhNzWK2GQL9x+yjv3njjcwz6bKSAxcTcCF8xg\/hRyzl+Fa7Xqaox5C2eSUCE5cmZ\/CBCgfSdfAXH9zCUa+mUzFZLGDvtXmt5Jl2iBbPZGcVwkvalDgW7A+vqdWVMfM2jwQomqMWmU8Bt2Z5SxjyklxvTpJKN3WKJmyGnfFXK\/Iy0bTBY8tW+9Y115sbAt6MX4aEIjVclFuRjkB4kWNb1YpfmUYY0ehoeSYFwlpq99LBhgtjF8WW1VfZHpuybtsnEhVdfegj7cc\/HGZ3ZSZMFqR11eb831j\/DIyrdbtvCLORY+ZoU6pncLvNM+pyFB\/5FcK38zJTMhtXBiMBQugwZbsO287e+OhFhIWMCuUWUqZ1ZHn3Z1nXYnkxN9YSKDs0t4nYYU+b1VnXrFEMC4PpgO4UiJy7NpIzEDiwGkiCgxpcTyJw2cVHqhu2XBQUm1\/nNIvxZprk7QBe3OykRhshV9W2kYD+pQ9NHp3vtZcZRCAwQ\/Q3C8BM\/BhuSRDpQn0JZSCPK0eXioURO+OE7cYg4RjtfRnhARKVkTPe568hvALOyUOIPzXOeGJattdq95qB6CCSfEsQPOK1RY9Pnuo18JFNYJtcOqXG5eTrGddmhs\/mU+1I\/wAAyr947BjdUFclBGe+zsO7rKplcrntA86N9dcfiBkzwClt6q\/c64p+\/OnQKUVRf5W8Uudd9xd1WGMdSCGQyfYgo3C\/xqBI\/4KuhHxSf+W4dShokbSGHsPQEcme7Cv0ZHpMw2UEdRO6N81hUoXfOS2CZ2y2Roh9vYdRkg1M0fq78pv6VN2U9fZweljj8hEk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