Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"96cf952825650247ae9ef79dfce57e66","s":"fb78291a47323b7d"}
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