Marketing
May 16, 2022
Seventy-one percent of U.S. consumers say that photos from other shoppers on a product page increase the likelihood of buying a product. Image credit: Afterpay
By Katie Tamola
With consumers seeking out authentic reviews regarding their purchases, user-generated content (UGC) continues to grow in popularity.
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","iv":"d285e978eb1218e118c5680a86aa17e6","s":"c46b6e36950a55f7"}
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