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Fragrance and personal care

Fenty captures Rihanna’s voice to sell her new fragrance

August 3, 2021

Rihanna is releasing her first fragrance. Image credit: Fenty Beauty

 

By Sarah Ramirez

Rihanna and LVMH’s Fenty Beauty has unveiled its first fragrance in a unique online push that relies on audio to evoke the spirit of the new scent.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
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