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Dec. 18, 2025
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Fragrance and personal care

Fenty captures Rihanna’s voice to sell her new fragrance

August 3, 2021

Rihanna is releasing her first fragrance. Image credit: Fenty Beauty

 

By Sarah Ramirez

Rihanna and LVMH’s Fenty Beauty has unveiled its first fragrance in a unique online push that relies on audio to evoke the spirit of the new scent.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam