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Jan. 18, 2026
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Apparel and accessories

Rimowa highlights heritage in alphabet-themed campaign

March 4, 2022

Rimowa dedicated the letter K to Aus Köln, the brand's historic home and headquarters. Image credit: Rimowa

 

By Katie Tamola

LVMH-owned German luggage brand Rimowa is using the alphabet to illustrate its ethos in its latest campaign.

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  1. CEOs link sustainability initiatives to business value growth: Bain
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  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Rémy Martin celebrates magic hour in multichannel effort
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Vestiaire Collective renews 'Parlez-Vous’ campaign
  9. Longines relaunches PrimaLuna line with personal message
  10. Valentino Garavani and Vans present AI-generated campaign
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