Apparel and accessories
March 4, 2022
Rimowa dedicated the letter K to Aus Köln, the brand's historic home and headquarters. Image credit: Rimowa
By Katie Tamola
LVMH-owned German luggage brand Rimowa is using the alphabet to illustrate its ethos in its latest campaign.
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