Apparel and accessories
March 4, 2022
Rimowa dedicated the letter K to Aus Köln, the brand's historic home and headquarters. Image credit: Rimowa
By Katie Tamola
LVMH-owned German luggage brand Rimowa is using the alphabet to illustrate its ethos in its latest campaign.
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